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MARCH 2026 UPDATE: Recorded LIVE from the PGA Show Clubhouse Stage in Orlando, FL, NGCOA Senior Director of Education Taylor Wall and Sports and Leisure Research Group President Jon Last discussed key trends impacting facility operations at the most recent Golf Business Conference 2026.
From the demand side, Last unpacked a new marketing construct, "The Four E's," driven by consumer insights on what is compelling today's leisure customer. The conversation also illustrated highlights from in depth interviews with leading facility owners across performance drivers including rates and revenue, labor and operations, automation and technology.
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