KEY TAKEAWAYS:
- Data suggests "time" may not be as great of an inhibitor to golf participation vs. 2 years ago
- 36% (new recorded high) split their time between working from home + usual work place
- Flexibility, reduction of commute time indicates greater ability to intertwine business + leisure
- 33% (lowest in 2 years) surveyed presently work "mostly or strictly" at home
JON LAST: "For as long as we’ve been studying golfer behaviors and attitudes, we have sought to understand the major inhibitors to greater engagement and participation in golf. The two most prevalently cited challenges have always been lack of time and cost. We’ve often derided these objections as crutches. Firstly, they aren’t particularly actionable. We can’t provide golfers with greater income nor have we been able to give them more time to pursue the game. But more critically, the objections of time and money fail to do more than scrape the surface. Deeper research dives have shown them to be surrogates for the real underlying issues which have surrounded derived value, or perceived return on investment of time and/or money spent." READ MORE >>