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Research

Research Center

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The NGCOA partners and participates with industry experts and other organizations to provide members with timely, business-critical reports, studies and other research content.

Latest Research Center Reports and Data

sports leisure dashboard graphics december 2022

Sagacity data September 2022

pellucid weather impact report

2022 golf business pulse report

NEW 2022 Golf Business Pulse Report

Emerging trends, issues and insights into your golf operations

compensation and benefits study

Golf Industry Compensation & Benefits

Learn how your comp & ben package compares with others in the industry

Research Center Headlines

Smart Irrigation Market Size, Segments, Share and Growth Factors | Research Report 2029

Stats Show Golfers Are Turning To The Second Hand Market For Equipment

The 6th Annual Research Study Done on Generational Golfers

Leisure Investment Properties Group's just-released Golf & Resorts Investment Report

Latest Content: Research Center

Inflation, the Covid Participation Surge and Golf Facility Pricing Strategy

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By Jon Last, President, Sports & Leisure Research Group As seen on NGCOA's Research Center dashboard Business cycles are a never ending tug of war between opposing economic conditions. As we make our way through the peak ...
How the COVID “Surge” Impacts Estimating Value

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By Larry Hirsh, President, Golf Property Analysts Just the other day, an old friend and active buyer of golf and club properties called to ask about how we’re estimating value in light of the ...
Does The Arrival Of The New Normal End Golf’s Participation Party?

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By Jon Last, President, Sports & Leisure Research Group As seen on NGCOA's Research Center dashboard March of 2020 sure feels like a lot longer than two years ago. Yet that’s when we initiated our nationally acclaimed ...
The Transformation Of The Work Experience And Its Positive Golf Implications

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By Jon Last, President, Sports & Leisure Research Group As seen on NGCOA's Research Center dashboard For as long as we’ve been studying golfer behaviors and attitudes, we have sought to understand ...

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Top Research Center Videos

Golf Business LIVE: June 2022 — Jay Karen (NGCOA CEO) and Don Rea, PGA (Secretary, PGA of America) welcome special guest Jon Last, President of Sports & Leisure Research Group! SLRG’s critically acclaimed “Back to Normal Barometer” research has been tracking customer tendencies and attitudes since 2020. What are the current readings and how will they impact your future tee sheets? PLUS, we’ll take a sneak peek at NGCOA’s “2022 Golf Business Pulse Report” sponsored by the USGA and react to eye-opening data SLRG aggregated over the past year.

Golf Business LIVE: March 2022 — Jay Karen (NGCOA CEO) and Don Rea, PGA (Owner, Augusta Ranch GC + Secretary, PGA of America) dive into data with Jim Koppenhaver of Pellucid golf. What were the positive changes in customer behavior to learn from during the pandemic? With 2.9 people picking up the game of golf for the first time, what changes do golf course owners need to make to keep these new golfers coming back?

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