As seen in Golf Business July/August 2024    By Doug McPherson, Contributor, Golf Business A new survey of golfers and club members is shedding light on how to grow golf and improve course operations.  The survey, published earlier this year by ...

By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing  My last Golf Business WEEKLY article revealed more about the sudden Google partnership with GolfNow and illustrated Google’s intent to connect to all golf courses’ online booking ...

By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing  We could say it’s late to the party. After all, for years, Google has enabled a long list of businesses to make it easy for customers to make reservations for everything from hotels ...

As seen in Golf Business May/June 2024    By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing Chance meetings are sometimes the most remarkable.  With a few hours to kill in arguably the country’s worst airport, Orlando International, ...

As seen in Golf Business May/June 2024    By Doug McPherson, Contributor, Golf Business . These days, the PGA TOUR is proving itself a winner long before its tournaments even start.  Consider the 2024 PGA Championship at Louisville, Kentucky's Valhalla ...