Research

Research Center

Learn how your comp & ben package compares with others in the industry

NEW 2021 Trend Reports, Beware of Barter Guide and other industry-critical information

The Transformation Of The Work Experience And Its Positive Golf Implications

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By Jon Last, President, Sports & Leisure Research Group As seen on NGCOA's Research Center dashboard For as long as we’ve been studying golfer behaviors and attitudes, we have ...
Golf Weather Impact: September 2021 nationwide Golf Playable Hours flat compared to September 2020

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By Jim Koppenhaver, President, Pellucid Corp As seen in NGCOA Research Center's 'Latest Data and Reports' Dashboard September Golf Playable Hours (GPH) were unusually flat for ...
If They Build It, Will They Come? The Battle for Benchmarking Has Begun

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By Harvey Silverman, Silverback Golf Marketing I’m paraphrasing a line from one of baseball’s great movies, “Field of Dreams.” Watching the MLB version last week reminded me of the voice ...
The COVID Hangover, Changing Workplace Patterns and Their Positive Impact on Future Rounds Volume

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By Jon Last, President, Sports and Leisure Research As seen in NGCOA Research Center's 'Latest Data and Reports' Dashboard Much of the industry banter surrounding rounds growth ...