KEY TAKEAWAYS:
- 71%: Golfers sampled who have had at least one shot of the COVID vaccination
- 21%: Golfers sampled who wish to be vaccinated as soon as possible
- Americans "cautious & concerned" about lingering impacts
- Golf operators continue to embrace golf's safety
JON LAST: The nationally acclaimed Back to Normal Barometer study has been consistently pulsing U.S. consumer attitudes since the onset of the COVID 19 pandemic. We’ve observed how several COVID related phenomena have directly and positively impacted the rounds growth and bullish attitudes about the present state of golf participation. The ultimate question that golf facility operators and other stakeholders have posed, has centered around the sustainability of the surge in participation that the industry enjoyed throughout 2020... READ MORE >>