Many golf course and resort businesses rely heavily on domestic and international travelers, so the NGCOA created the NGCOA Golf & Travel Initiative to better serve this vital sector of our industry.
We also recognized that to be the most effective, we must engage with the U.S. Travel Association, the organization widely known as America's travel authority. Jay Karen, NGCOA's CEO, was recently appointed to the U.S. Travel's Board of Directors; this engagement ensures that our industry priorities are included in any national travel policy.
U.S. Travel is the tip of the spear for pro-travel public policy and advocacy work for the travel industry. A crucial part of the organization's advocacy effort is marketing travel opportunities within the U.S. to international visitors. VisitTheUSA.com is a primary digital asset maintained by the federal government and golf is mostly absent from the activities it promotes. One of our objectives is to ensure our industry is better represented on this site and in other marketing efforts.
Another essential function of U.S. Travel is its advocacy efforts in Washington. An industry that generates $2.5 trillion in economic output and supports over 15.8 million American jobs wields tremendous clout on Congress' floors. Having a seat on U.S. Travel's board will provide NGCOA members a gateway to enhance inclusion of our public policy issues within the association's larger message.
As we move forward, we will be sharing industry updates, materials and news on issues impacting golf and travel.
ARTICLES & PUBLICATIONS
- Golf Destinations Seeing Travel Boom Thanks To Pent-Up Golfer Demand (Erik Matuszewski, Forbes, April 30, 2021)
- Golf Travel Shows Signs of Roaring Back (National Golf Foundation, April 2021)
- What the Future: Vacation (What the Future, Ipsos, 2021)
- Barnes to Senate Subcommittee: Enact Strategies to Restart Widespread Travel (U.S. Travel Association, April 13, 2021)
- Tourism groups push US to eliminate travel restrictions (David Koenig, AP Airlines Writer, March 2021)
- Will You Need a Vaccine Passport to Travel (Associated Press, March 2021)