As seen in Golf Business September/October 2023 By Steve Eubanks, Contributor, Golf Business Rarely can anything be called a universal hit. That is especially true of something in golf with a six-figure price tag and the potential to close down a revenue source for...
As seen in Golf Business September/October 2023 By Steve Eubanks, Contributor, Golf Business Whether it’s ChatGPT writing college term papers or movie buffs debating the plot of the latest “Mission Impossible” film, the subject of artificial intelligence, or AI, has hit...
As seen in Golf Business September/October 2023 By Doug McPherson, Contributor, Golf Business Two letters are changing the way the world works: AI – artificial intelligence. You can think of it as the simulation of human intelligence by machines or software. And AI isn...
As seen in Golf Business September/October 2023 By Doug McPherson, Contributor, Golf Business When Brian Reed describes life before he adopted tee-time waitlist technology at Simi Hills Golf Course in Simi Valley, California, it sounds a bit like the Stone Age. “We...
As seen in Golf Business September/October 2023 By Scott Kauffman, Contributor, Golf Business Palm Beach Gardens officially describes itself as a “Signature City.” Now, the South Florida municipality has a new golf facility that lives up to its ‘Signature’ billing. At...
By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing Do you think much has changed in golf’s technology world in the past five years? If you answer “No,” stop reading now and return to hiding behind your bar. NGCOA’s last technology conference was in...
As seen in Golf Business September/October 2023 By David Gould, Contributor, Golf Business The more people talk about golf’s current spike in participation, the more it pains them to recall the “Tiger boom” of the 1990s—the one that never got traction. “What’s the...
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By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing Maybe you’re driving that vintage 1971 Ford Pinto, or perhaps a 1985 Yugo, or another pre-1996 relic. If so, you would not have been tracked going to a golf course and be part of a recent study...