By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing It’s that time of year! Most golf course operators are adding up 2021’s numbers and turning thoughts to making 2022 even better. Part of that process includes an...
By Doug McPherson, Contributor, Golf Business In keeping with the current Golf Business magazine edition’s theme on research and data, Golf Business hit up Mike Ryan, Chief Operating Officer at Troon, a professional club management company that...
By Steve Eubanks, Contributor, Golf Business Data is a big and often scary topic, especially in today’s climate where Joe Blow citizen feels like his every movement is being logged into some gigantic marketing machine. Hit the social media “like”...
By Steve Eubanks, Contributor, Golf Business The purpose of data in golf is not to store a wealth of information. It’s to make life easier and more efficient; to build a stable customer base rooted in service and understanding; to drive revenues...
By Doug McPherson, Contributor, Golf Business The question was simple: Would knowing how many golfers hit practice balls at the range before their round boost course profits? Tom Smith, general manager of TPC Harding Park, a municipal course in...
In this Inside Golf Business segment, NGCOA Partner Golf Surprize Founder & CEO, Anthony Robinson shows you how to thank your customers for every purchase they make, create loyalty, and grow your revenue and database. Whether daily rounds, tournament rounds, merchandise, food &...
In the House Chat segment, on-course optimization experts Bodo Sieber, CEO Tagmarshal and Joey Walters, General Manager, Tagmarshal, our newest NGCOA partners, share their insights into how top golf courses like Valhalla, Bandon Dunes, Cog Hill, Baltusrol, Olympia Fields and others, use data and...
In this Owner to Owner segment Whitey O'Malley, Saddleback Golf Club, CO and Justin Smith, Olde Homestead Golf Club, PA discuss the surge in play they are experiencing at their courses, supporting charitable golf events, pricing, and actions they are taking to capitalize on play at their...
By Harvey Silverman, Silverback Golf Marketing The latest industry grow-the-game initiative has launched: “Make Golf Your Thing .” But how can golf courses participate if they can’t be found on the Internet or don’t have online tee time booking...
New communications partner HQ98 helps golf courses improve productivity, customer service, safety and profitability with industry leading devices Charleston, S.C. (June 8, 2021) - The National Golf Course Owners Association (NGCOA) today announced a partnership with HQ98, the largest...