By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing My last Golf Business WEEKLY article revealed more about the sudden Google partnership with GolfNow and illustrated Google’s intent to connect to all golf courses’ online booking capabilities. I can...
By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing We could say it’s late to the party. After all, for years, Google has enabled a long list of businesses to make it easy for customers to make reservations for everything from hotels to doctors,...
⤷ As seen on Golf Business LIVE
[Provided to Golf Business] . Zac Keener is the Mother Theresa of golf. For the past five years, he was General Manager of 2015 U.S. Open host Chambers Bay in University Place, Washington. It’s a position that’s...
As seen in Golf Business March/April 2024 By Doug McPherson, Contributor, Golf Business Back in 2021, Clark Burckle acquired a driving range in Louisville, Kentucky. Burckle, CEO of Golf Management Group, which owns and operates public driving ranges and golf practice...
By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing We often think of government institutions as slow-moving and inefficient. Still, the City of Los Angeles responded quickly and efficiently to golfers' concerns about reserving tee times at its...
By Michael Williams, Contributor, Golf Business A long time ago in a galaxy far, far away, I got my first job out of college with MCI Mail, the first commercial email service. It ultimately failed because, well, hardly anyone had a computer at home. Yes, I am old. My first...
SPONSORED CONTENT Provided by: Club Caddie → In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their...
By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing For all of you policy and legal wonks, here’s an example of how bipartisan legislation at the federal level can protect elements of the golf industry. It’s an update to the Architectural Works...
SPONSORED CONTENT Provided by: Club Caddie → In the ever-evolving landscape of golf course management, the introduction of the internet marked a pivotal shift in the way clubs handle their operations. / From the old server-based technologies of the '90s to the modern...