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If They Build It, Will They Come? The Battle for Benchmarking Has Begun

By Harvey Silverman, Silverback Golf Marketing I’m paraphrasing a line from one of baseball’s great movies, “Field of Dreams.” Watching the MLB version last week reminded me of the voice in the cornfield heard by Kevin Costner’s character, Ray Kinsella, “If...


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The COVID Hangover, Changing Workplace Patterns and Their Positive Impact on Future Rounds Volume

By Jon Last, President, Sports and Leisure Research As seen in NGCOA Research Center's 'Latest Data and Reports' Dashboard Much of the industry banter surrounding rounds growth has been attributed to the perfect storm created by the COVID 19...


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Renovation Costs Remain Questionable For 2022

As seen in Golf Business July/August 2021 By Steve Eubanks: Rising costs are alarming everyone in the industry. With labor, materials and energy shooting upward at staggering rates, a lot of operators who are in the middle of renovation or redesign projects are panicked that price...


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Increased Demand And Disruption In Supply A Bitter Soup For Operators

As seen in the July/August 2021 edition of Golf Business By Steve Eubanks, Contributor, Golf Business The law of supply and demand remains inviolate. It’s like the law of gravity. You might not like it; you might not believe in it, but if you...


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Either/Or... Whitney Crouse on the Polarizing Effects of Inflation

As seen in Golf Business July/August 2021 By Steve Eubanks: The late Nobel Prize winning economist Milton Friedman called inflation “taxation without legislation.” Friedman argued that inflation is the most scurrilous and pernicious tax of all because no politician voted for it, no one...


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Golf Business WEEKLY Watch: Matt Weinberger

Calling all golf course owners and operators: Are you prepared to meet the needs of millennials, a generation of golfers that are flocking to the sport and making waves across the industry? Matt Weinberger, Director of Operations with Nextgengolf, breaks down their recently released 5th annual...


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Making Golf Their Thing – It May be More Challenging Than it Should Be

By Harvey Silverman, Silverback Golf Marketing The latest industry grow-the-game initiative has launched: “Make Golf Your Thing .” But how can golf courses participate if they can’t be found on the Internet or don’t have online tee time booking...


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Golf Business Podcast-Episode 70: Jim Koppenhaver, Founder & President, Pellucid Corp: David Young, CEO of Cadre Health

In this House Chat segment, Jim Koppenhaver, Founder & President of Pellucid Corp provides a detailed overview of the new Golf Market Research Center (GMRC) Pellucid he created with Stuart Lindsay, Principal, Edgehill Golf Advisors. The GMRC provides facility comparative reporting and...


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How Many Members is the Right #?

By Larry Hirsh, President, Golf Property Analysts Last year resulting from the COVID pandemic, many private clubs experienced increased play, additional pressure on tee times and most notably, some frustrated members who were denied course access at their...


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Two Numbers

Two Numbers By JJ Keegan, Reality Mentor & Envisioning Strategist, JJKeegan+ How many Starbucks stores are within a 10-mile radius of your golf course? If the answer is zero, our belief is your golf course might be financially challenged unless you are...