By Larry Hirsh, President, Golf Property Analysts Last week, I attended (for the first time in 3 years) the NGCOA Golf Business Conference (GBC) and the PGA Merchandise Show in Orlando. Aside from the normal introductions of new, technologically advanced golf...
As seen in Golf Business January/February 2023 By Michael Williams: Golfers have varying opinions on when the golf season starts. PGA Tour golfers start their new year in October of the previous one. Amateurs will contend that golf starts with the first warm weather of the...
As seen in Golf Business November/December 2022 By Doug McPherson, Contributor, Golf Business Chances are good – really good – that when the topic is charity golf events, you’ll be talking about the traditional four-person scramble that lasts six hours and includes box...
As seen in Golf Business September/October 2022 By Harvey Silverman: Day in day out, my tear-stained face Pressed against the windowpane My eyes search the skies, desperately for rain “I Wish It Would Rain,” The Temptations “It’s better to fall short of high...
By Paul Courter, COO, Perfect Golf Event There are more revenue opportunities when golf course operators refine their marketing messages to include the business-to-business advantages of golf. This applies to daily fee rounds, member rounds and...
By Doug McPherson, Contributor, Golf Business The decision to enter the world of non-golf revenue back in the late 1970s was an easy one for Kathy Aznavorian. “Some customers asked us to do steak dinners for group and league outings. We listened...
In this edition of House Chat, Dave Barton, NGCOA Director of Education & Editor of Golf Business Magazine and Mike Ketterman, NGCOA Director of Corporate Sponsorships, discuss the upcoming 2021 Golf Business Conference, to be conducted Jan 25-27 on the front end of the PGA Show Virtual...
The Show Goes On "It's tough to make predictions, especially about the future" By Harvey Silverman, Silverback Golf Marketing That’s another Yogi Berra quote, the wise sage of the New York Yankees. It struck me when I saw the PGA’s announcement that it canceled the 2021 PGA...
Imagine... By JJ Keegan, Envisioning Strategist and Reality Mentor, JJKeegan+ What if an individual comes to your golf course and offers to pay you 100% of the rack rate for 100% of the tee times? The only caveat is that no one can play your golf course that day. Would you...
In this Inside Golf Business, Charlie Garrison, one of the two founding brothers of Garrison Brothers Distillery, Hye, TX, discusses injecting energy and cr eative " to go " solutions into your spirits program. In this House Chat segment, Shawn Six, Principal, Industry Insights, Inc,...