As seen in Golf Business September/October 2022 By Harvey Silverman: Day in day out, my tear-stained face Pressed against the windowpane My eyes search the skies, desperately for rain “I Wish It Would Rain,” The Temptations “It’s better to fall short of high...
By Paul Courter, COO, Perfect Golf Event There are more revenue opportunities when golf course operators refine their marketing messages to include the business-to-business advantages of golf. This applies to daily fee rounds, member rounds and...
By Doug McPherson, Contributor, Golf Business The decision to enter the world of non-golf revenue back in the late 1970s was an easy one for Kathy Aznavorian. “Some customers asked us to do steak dinners for group and league outings. We listened...
In this edition of House Chat, Dave Barton, NGCOA Director of Education & Editor of Golf Business Magazine and Mike Ketterman, NGCOA Director of Corporate Sponsorships, discuss the upcoming 2021 Golf Business Conference, to be conducted Jan 25-27 on the front end of the PGA Show Virtual...
The Show Goes On "It's tough to make predictions, especially about the future" By Harvey Silverman, Silverback Golf Marketing That’s another Yogi Berra quote, the wise sage of the New York Yankees. It struck me when I saw the PGA’s announcement that it canceled the 2021 PGA...
Imagine... By JJ Keegan, Envisioning Strategist and Reality Mentor, JJKeegan+ What if an individual comes to your golf course and offers to pay you 100% of the rack rate for 100% of the tee times? The only caveat is that no one can play your golf course that day. Would you...
In this Inside Golf Business, Charlie Garrison, one of the two founding brothers of Garrison Brothers Distillery, Hye, TX, discusses injecting energy and cr eative " to go " solutions into your spirits program. In this House Chat segment, Shawn Six, Principal, Industry Insights, Inc,...
Need More Outings? Educate and Innovate! By Paul Courter, COO, Perfect Golf Event Do you wait for that call from a non-profit or charity looking to hold a fundraising golf event? Or do you create opportunities? In today’s environment, golf is a safe and effective option for non-profits...
Until Further Notice: Leagues/Outings Are Cancelled By JJ Keegan, Envisioning Strategist and Reality Mentor, JJKeegan+ With several months of operating in a new environment completed, certain surprising details are emerging regarding what makes a golf course profitable. ...
In this Inside Golf Business segment, Larry Hirsh, President of Golf Property Analysts, covers the current state of the golf course market coming out of the Coronavirus pandemic and into 2021. In this House Chat segment, Johnny Garcia (CEO) and Luisa Worrell (COO) of Cativa CBD, a...