According to NGF data , there are more than 21 million Americans interested in playing traditional golf who have not yet entered the game. NGF research shows that many off-course participants eventually transition into traditional golf, reinforcing the idea that alternative golf formats can serve as an important entry point into the game.
The report, again developed and produced in partnership with Sports and Leisure Research Group and sponsored by NGCOA Executive Partner Pepsi, incorporates perspectives drawn from in-depth interviews conducted with NGCOA members and a comprehensive and empirical survey of over 200 facility owners and operators on emerging trends and critical issues
This year’s report, again developed and produced in partnership with Sports and Leisure Research Group (SLRG) and sponsored by NGCOA Executive Partner Pepsi, represents the fourth year of this proprietary insights program
We consulted with NGCOA’s law firm, Greenberg Taurig, and conducted extensive AI-driven research. We also consulted with NGCOA members who run the gamut of golf facility types
The Wednesday morning education sessions will feature two keynote-style presentations: Jon Last, president of the Sports and Leisure Research Group, will share the latest state of the golf industry, and Dr
And though a recent paper from the University of California, Santa Cruz revealed a mixed bag of concrete findings two years after the FAST Act's unveil, research appears conclusive on the respective facts that: fast food workers are receiving fewer shifts; menu prices have been raised; and, more restaurants have leaned on automation in lieu of human staff
EPISODE 103 Description: Join in on this Golf Business LIVE conversation with Jon Last, founder and president of Sports & Leisure Research Group, as he sat down with NGCOA Sr
As seen in Golf Business Canada: Spring 2026 Edition Golf’s AI Search Revolution: What Operators Need to Understand Now By Ross Liggett, Founding & Managing Partner, Metolius Golf . For more than two decades, golf operators have built their marketing and technology...
PRIOR SPORTS & LEISURE RESEARCH GROUP INSIGHTS: 2021 → APRIL | JUNE | AUGUST | NOVEMBER 2022 → MARCH | JUNE | DECEMBER 2023 → APRIL 2024 → APRIL 2025 → JANUARY JON LAST:
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