The GMS companies will verify and submit to Google the booking link URL to be inserted behind the “Book Online” button for each course that chooses to own that digital piece of real estate. All the golf course must do is let their GMS partner know, “We want this.”
This is a very prominent feature in some very valuable online real estate. GolfNow and Google surprised the sector by adding these buttons, which currently only go to a course’s GolfNow booking page
To be sure, Miakka Golf Club, which adopted the namesake town’s spelling used by Native Americans who once lived and fished along the club’s scenic Myakka River, is already associated with some rarified recreational real estate. For instance, the club shares ownership with, and is adjacent to, world-renowned TerraNova Equestrian Center and Southwest Florida’s premier new equestrian community, The Estates at TerraNova
Ten of the S&P 500’s 11 sectors were positive for the year with real estate being the lone holdout. Nevertheless, despite this downbeat macro real estate news fueled in part by interest rates that remain unyieldingly high, golf course assets and the golf business in general continue to be popular investment strategies
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edition-206-golf-business-weekly.pdf