By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing I will take a step away from the business of golf as we end what looks to be another record year, providing proof that golf has sustained its popularity post-COVID. I wish all of my readers a happy and...
By Michael Williams, Contributor, Golf Business As I have often mentioned, I started my career in golf at the courses in Washington, DC that are now known as the National Links Trust. These courses were the entry point for millions of golfers over the years, and on any given...
By Michael Williams, Contributor, Golf Business One of the things that I appreciate most about golf is the experiences that I have been able to enjoy because of golf that are completely apart from golf. I have had the opportunity to travel all over the world to some of the...
By Michael Williams, Contributor, Golf Business The mood in Orlando, Florida for the NGCOA’s 2024 Golf Business Conference and PGA Show was different this year. The last few years had seen declining interest and attendance, a slide that culminated with the virtual show during...
By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing We often think of government institutions as slow-moving and inefficient. Still, the City of Los Angeles responded quickly and efficiently to golfers' concerns about reserving tee times at its...
By Michael Williams, Contributor, Golf Business I recently spent two weeks in Kenya, my first time in that country. Known for its unmatched safari experiences, Kenya is also a budding golf destination. I was invited by travel and tourism entities to see the travel and...
By Michael Williams, Contributor, Golf Business When I was working at East Potomac Golf Course in Washington, DC one of my favorite things to do was to stroll through the parking lot and see how many license plates there were from different states...
As seen in Golf Business May/June 2022 By Doug McPherson: People talk. Two simple words that can serve as the rock-solid cornerstone of your marketing strategy. And some say word of mouth is the most important marketing channel for golf courses. “Traditional word of mouth...
As seen in Golf Business May/June 2022 By David Gould: Daily-fee and semi-private golf is local by nature, typically serving customers within a 20- or 30-mile radius. That being said, golfers in the U.S travel more than non-golfers do. They also have higher incomes...
As seen in Golf Business May/June 2022 By Doug McPherson: Could it be? Really? Is 2022 the year we see the elusive golf traveler emerge from a two-year hibernation? A firm shake of your magic eight ball yields: “Signs point to yes!” “There is positive news on the travel...