By Michael Williams, Contributor, Golf Business When I was working at East Potomac Golf Course in Washington, DC one of my favorite things to do was to stroll through the parking lot and see how many license plates there were from different states...
As seen in Golf Business May/June 2022 By Doug McPherson: People talk. Two simple words that can serve as the rock-solid cornerstone of your marketing strategy. And some say word of mouth is the most important marketing channel for golf courses. “Traditional word of mouth...
As seen in Golf Business May/June 2022 By David Gould: Daily-fee and semi-private golf is local by nature, typically serving customers within a 20- or 30-mile radius. That being said, golfers in the U.S travel more than non-golfers do. They also have higher incomes...
As seen in Golf Business May/June 2022 By Doug McPherson: Could it be? Really? Is 2022 the year we see the elusive golf traveler emerge from a two-year hibernation? A firm shake of your magic eight ball yields: “Signs point to yes!” “There is positive news on the travel...
As seen in Golf Business May/June 2022 By Ronnie Miles, NGCOA Director of Advocacy Golf tourism. What does that mean? How is it measured? It is generally accepted that this individual or group would play at least one round of golf and one overnight stay away from their...
As seen in Golf Business September/October 2021 By Ronnie Miles, NGCOA Director of Advocacy The United States is home to half of the world’s golf courses and year-round opportunities to play drives billions of dollars in golf tourism each year. Golf tourism is a major golf...
Appointment Confirms Association’s Commitment to Supporting Golf & Travel Charleston, SC (March 18, 2021) - The National Golf Course Owners Association (NGCOA) is pleased to announce that its CEO, Jay Karen, was appointed to the U.S. Travel Association Board of Directors last week....
FROM THE DESK OF... Opinions, thoughts and viewpoints from across the golf industry Is There Anything the Golf Industry Can Still Learn from Hotels and Restaurants? By Bryce Voisin, Director of Revenue, GolfBack The distribution landscape for golf...