By Steve Eubanks, Contributor, Golf Business Data is a big and often scary topic, especially in today’s climate where Joe Blow citizen feels like his every movement is being logged into some gigantic marketing machine. Hit the social media “like”...
Cathy Harbin, PGA, LPGA, Pine Ridge Golf Course, NGCOA Board Member & Del Ratcliffe, PGA, Ratcliffe Golf Services; Lucas Boyd, President of Boyd, Shackelford, Barnett & Dixon, LLC (BSBD Group) & Matt Brost, EVP of BSBD Group In this Owner to Owner segment, Cathy Harbin, PGA, LPGA ,...
By Harvey Silverman, Silverback Golf Marketing Those who email market frequently, all 20 or 30 of you, may have noticed some peculiar things happening recently. That is if you bother to check your email statistics, understand what they mean, and...
By Harvey Silverman, Silverback Golf Marketing Email has been a big part of my working career for the last 20 years. I want to think I've done and seen it all, but email and the marketing science behind it are ever-evolving. I have on my...
Appointment Confirms Association’s Commitment to Supporting Golf & Travel Charleston, SC (March 18, 2021) - The National Golf Course Owners Association (NGCOA) is pleased to announce that its CEO, Jay Karen, was appointed to the U.S. Travel Association Board of Directors last week....
In this Owner to Owner segment, Cathy Harbin, Pine Ridge Golf Course and Allison George, Toad Valley Golf Course discuss their experiences during the Coronavirus pandemic and the importance of leadership to chart the path forward for their staff and customers.
By Jay Karen CEO, NGCOA I’m going to throw a question out there that might seem counterintuitive to many of our readers. Should golf course operators learn to get comfortable with seeing holes on the tee sheet? My reason for asking the question is not due to some pessimistic outlook on the...
Charleston, S.C. (March 4, 2020) - The National Golf Course Owners Association (NGCOA) is pleased to announce its latest corporate partner, Perfect Golf Event (PGE), a Signature Group-affiliated company and the leader in providing technical and logistical support for golf event organizers. ...
In this episode's Owner to Owner segment, Rock Lucas of Charwood Country Club and Del Ratcliffe of Ratcliffe Golf Services take on the dog days of summer with different marketing strategies, discuss liability issues with golf car alternatives, and share some tips for saving on electrical costs. ...
Robbie Wooten, Impact Golf Marketing, follows up on an article from the September issue of Golf Business about social media marketing; Allison George & Rock Lucas talk about facing Mother Nature and how the numbers add up; and Mark Luthman, Touchstone Golf, shares his insights about...