As seen in Golf Business May/June 2022 By Doug McPherson: People talk. Two simple words that can serve as the rock-solid cornerstone of your marketing strategy. And some say word of mouth is the most important marketing channel for golf courses. “Traditional word of mouth...
By Steve Eubanks, Contributor, Golf Business Every club does its best to attract top talent within the confines of the budgets. But margins in the golf industry remain tight. Any increases in payroll and benefits, be they from additional staff,...
By Michael Williams, Contributor, Golf Business Last week, I was privileged to attend the annual Golf Business Conference in Orlando for the first time. It was an amazing experience, an opportunity to get to know the golf course owners that keep...
By Doug McPherson, Contributor, Golf Business Some call it the big quit, others call it the great resignation – these are terms for the ongoing trend of employees voluntarily leaving their jobs from the spring of 2021 to the present. And golf...
In this House Chat segment, Tony Schaffer, President, HALO DAS discusses HALO DAS wireless solutions to take your facility to the next level when it comes to operational efficiency and the delivery of outstanding customer experiences. Today’s staffing challenges and customer expectations demand...
In this owner to owner segment, Allison George of Toad Valley Golf Course and Jeff Hoag, Scott Lake Golf & Practice Center discuss golf at their facilities coming out of a year of Covid, the high-demand and interest in golf. Where will the staff come from to support unprecedented levels of...
In this House Chat segment, Jim Koppenhaver, Founder & President of Pellucid Corp provides a detailed overview of the new Golf Market Research Center (GMRC) Pellucid he created with Stuart Lindsay, Principal, Edgehill Golf Advisors. The GMRC provides facility comparative reporting and...
In this Owner to Owner segment, Don Rea, PGA, Augusta Ranch Golf Club and Secretary of the PGA of America, along with Cathy Harbin, PGA, LPGA - Pine Ridge Golf Club, NGCOA Board of Directors Secretary, and At-Large Director, PGA Board of Directors, discuss the use of newer technologies to...
FROM THE DESK OF... Opinions, thoughts and viewpoints from across the golf industry Spring Training 2021 – Pitchers and Catchers to Report Soon: Are You Ready? By JJ Keegan, Envisioning Strategist & Reality Mentor, JJKeegan+ With the trade show season...
In this edition of House Chat, Dave Barton, NGCOA Director of Education & Editor of Golf Business Magazine and Mike Ketterman, NGCOA Director of Corporate Sponsorships, discuss the upcoming 2021 Golf Business Conference, to be conducted Jan 25-27 on the front end of the PGA Show Virtual...