By Sean Duggan, Director of Sales, GolfBack Solutions What if I told you that, overnight, the equivalent of 3 brand new 18-hole daily fee golf courses (competitors) opened in your immediate golf market? What if I told you millions of dollars are taken from your golf market...
5 Ways to Increase Direct Tee Time Reservations (and Stop Relying on Third Party Marketplaces) By Brent Miller, Director of Sales and Marketing, Brown Golf Third-party marketplaces have their place. If your golf course is in a higher sought after golf destination… and...
By Jay Karen This issue of Golf Business happens to fall upon the five year anniversary of my homecoming at NGCOA. Only upon the exercise of reflection am I reminded of the good work we have done. I also can’t help but feel the weight of a few regrets and the work undone. I’m not one to...
Giving Away the Keys to Your Golf Course Inventory? By John Brown, CEO, Brown Golf The golf industry’s most important customer is the one that has booked a tee time at their facility. Clubs that take active measures to collect customer data and build remarketing strategies will...
"It’s Déjà Vu All Over Again" By Harvey Silverman, Silverback Golf Marketing That famous quote from New York Yankee great Yogi Berra was the first thing that crossed my mind when the press release about Supreme Golf’s partnership with the PGA of America flashed across my...
How Barter Agreement Language Could Be Sinking Your Profits By John Brown, CEO, Brown Golf As the golf technology landscape has changed, companies like GolfNow “GN” and EzLinks “EZ” began to offer more and more tools to golf course operators. These tools consisted of items...
It Is Time to Turn Up the Heat on NBC Sports: Golf Industry Needs Focused Antitrust Approach This article was a recent opinion feature on Inside Sources, 7/28 By Andre Barlow, Partner, Doyle Barlow Mr. Barlow is a former trial attorney for the US Department of Justice Antitrust Division ...
GOLFNOW is cable, and it is time to stream By John Brown, CEO, Brown Golf There is an undercurrent in the industry that is tired of allowing third-party platforms like GOLFNOW.com and teeoff.com the ability to own their lowest price, own their customer data, and then re...
Does the GOLFNOW Acquisition of EZLinks Deserve Antitrust Scrutiny? Is it about tee times or software… or both? By Harvey Silverman, Silverback Golf Marketing An old boss once told me, “If you hear the same rumor three times, it’s a fact.” Despite my former boss being a nutbag, I...