Green-grass facilities that strategically embrace technology and indoor golf experiences offer a wider range of ways to engage with the game. ...Facilities that embrace simulator technology are not abandoning traditional golf values
By: Harvey Silverman, NGCOA, Director of Golf Technology and Special Projects...For golf course owners, managers, and associations, this kind of error is more than a curiosity about search technology. It has direct operational implications: Customer misinformation
Mike Hendrix, President at smbGOLF and Technology and Data Advisor for both the OH Golf Course Owners Association and PA Golf Course Owners Association, and a panel of guest experts, will explore how operators are harnessing the power of AI to optimize availability, pricing and demand to better understand the tee time sales process and ultimately sell more rounds
"While golf benefits from our K-shaped economy, facility success remains hyper-local. Technology infused innovation is driving operating efficiencies, but the impact is not universal, and our research is showing some stresses at the bottom of the market."
It lives in the warmth of a greeting, the patience shown to a nervous beginner, the culture among regular players, the pace of play, the quality of instruction, and whether a newcomer leaves feeling they belong. Yes, technology can help people play more often
The change was implemented, tracked automatically, and pace recovered within two weekends. This is not technology that requires a technical team to operate
Co-authored by: Harvey Silverman, NGCOA, Director of Golf Technology and Special Projects and Ronnie Miles, NGCOA, Senior Director of Advocacy
By Mike Hendrix, Host, Tech Caddie Podcast | President, smbGOLF | Data & Technology Advisor, OH Golf Course Owners Assoc. & PA Golf Course Owners Assoc
NGCOA's Growth Center is sponsored by Toptracer
By Harvey Silverman, Host, Golf Business | Director of Golf Technology & Special Projects, NGCOA ...Fact, interpretation, and how to close the loop With any emerging financial technology, it is useful to separate what is known from how we interpret it