As seen in Golf Business July/August 2022 By Michael Williams: In Caddyshack, arguably the greatest golf movie ever and certainly the most widely known, the clash is between the old guard of golf and a brash group of newcomers more dedicated to enjoying their newfound...
By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing Jon Morley is a race car driver. He drives fast. Jon Morley is a golfer. He likes to play fast. Jon Morley is also the founder and "El Presidente" of the Mediocre Golf...
Featured Article of the Month GGP/Biz is a new NGCOA Smart Buy Marketplace partner! NGCOA members, click here to take advantage of a savings of more than 50% on a GGP/Biz annual subscription so you can enjoy more insightful stories like this! By Sean Fairholm, Global Golf Post/Biz ...
As seen in Golf Business May/June 2022 By Doug McPherson: People talk. Two simple words that can serve as the rock-solid cornerstone of your marketing strategy. And some say word of mouth is the most important marketing channel for golf courses. “Traditional word of mouth...
By Steve Eubanks, Contributor, Golf Business Every club does its best to attract top talent within the confines of the budgets. But margins in the golf industry remain tight. Any increases in payroll and benefits, be they from additional staff,...
By Michael Williams, Contributor, Golf Business Last week, I was privileged to attend the annual Golf Business Conference in Orlando for the first time. It was an amazing experience, an opportunity to get to know the golf course owners that keep...
By Doug McPherson, Contributor, Golf Business Some call it the big quit, others call it the great resignation – these are terms for the ongoing trend of employees voluntarily leaving their jobs from the spring of 2021 to the present. And golf...
In this House Chat segment, Tony Schaffer, President, HALO DAS discusses HALO DAS wireless solutions to take your facility to the next level when it comes to operational efficiency and the delivery of outstanding customer experiences. Today’s staffing challenges and customer expectations demand...
In this owner to owner segment, Allison George of Toad Valley Golf Course and Jeff Hoag, Scott Lake Golf & Practice Center discuss golf at their facilities coming out of a year of Covid, the high-demand and interest in golf. Where will the staff come from to support unprecedented levels of...
In this House Chat segment, Jim Koppenhaver, Founder & President of Pellucid Corp provides a detailed overview of the new Golf Market Research Center (GMRC) Pellucid he created with Stuart Lindsay, Principal, Edgehill Golf Advisors. The GMRC provides facility comparative reporting and...