NOW STREAMING: Golf Business LIVE host Michael Williams welcomes David Sanderson, General Manager, and Shane Riley, Director of Golf at Garland Golf Resort & Lodge, to reflect on the 2025 golf season. Hear how they navigated the challenges of unpredictable weather and what strategies they’re using to sustain offseason revenue during Northern Michigan’s cold winter months. Then, Michael sits down with Matt Welliver, Director of Business Strategy for Lightspeed Golf, for an on-location “House Chat” from NGCOA’s TechCon 25 in Frisco, Texas. Together, they unpack key findings from the new NGCOA member-exclusive whitepaper, “Driving Demand, Revenue and Retention Across the Golfer Journey,” produced in collaboration with Lightspeed. Discover actionable insights on how to leverage technology, reduce cancellations, and maximize returns across all channels — while delivering a seamless experience throughout the golfer journey.