Episode 1 in 2024 of Golf Business LIVE with Michael Williams was recorded live during Golf Business Conference 2024 on the Clubhouse Stage inside the 2024 PGA Show! Listen in as Michael kicks things off with Chris Nowak, Veteran & Military Liaison for the PGA of America. Learn about the PGA HOPE program that will help over 17,000 veterans this year heal by learning golf. This 6-week program is designed to teach veterans the mechanics of the swing, become singularly focused on playing, and move past their traumatic experiences through the joy of the game. How can owners and operators play a part in this important initiative?
Then, Michael sits down with Alison Metcalfe, the Executive Vice President for the US and Canada at Tourism Ireland. Learn how Tourism Ireland is attracting a new demographic of golfers looking to experience golf across the pond. Are you looking to make your facility a destination for global travelers? What insights can you apply to your operations to attract golfers craving a new golf adventure?