We welcome special guest Matt Corey, PGA TOUR's Chief Marketing Officer, to Golf Business LIVE – powered by Club Caddie. What does the new industry-wide Make Golf Your Thing initiative mean for YOUR golf business and our game's growth? Jay Karen, Don Rea, PGA, and Matt Corey will dive into the inspiration behind this movement, insights into golfer/customer trends from 2020, and ideas to implement #MakeGolfYourThing at your course!