Also, NGCOA and PGA of America Offer Joint Innovation Panel SessionCharleston, S.C. (January 3, 2020) - Every business owner has had that one crazy idea... the idea that seemed an impossible solution at the time but actually worked to solve a problem. In Golf Business Conference 2020’s “Bright Ideas Showcase” General Session, attendees not only offer up their brightest ideas in front of hundreds of other attendees, but based on votes from the audience, can win a Myrtle Beach golf vacation for two!Kraig Kann (Managing Director of Kann Advisory Group and Golf Business Conference emcee) moderates this spirited, high-energy panel on Wednesday, January 22 from 11:30am-1:30pm in the Orange County Convention Center’s (OCCC) Sunburst Ballroom. This session is guaranteed to be fun, fast-paced and full of laughs! There is still time to register for Golf Business Conference 2020; learn more at GolfBusinessConference.com. GBC20 attendees who would like to participate in the contest should pre-register idea(s) at bit.ly/GBC20BrightIdeas.The week also includes a joint NGCOA/PGA of America innovation panel called Driving Entrepreneurship in Golf. Panelists Gideon Yu (Former CFO of Facebook and Youtube and Partner at Khosla Ventures), Joe Assell (CEO/Founder of GolfTec), Kris Hart (Founder of Nextgengolf) and Bill Troynoski (GM at Halfmoon Bay) discuss various aspects of recruiting and fostering the next generation of PGA and golf industry professionals. With the power of their combined experience and expertise, they’ll cover managing rising facility costs and creating new revenue streams, trends in retail's impact on golf, marketing to and retention of a new generation of golfers, and balancing preservation/tradition with innovation.This joint education session will be held on Thursday, January 23 at 9:45am in the PGA of America Member Business Center. The session is limited to 50 Golf Business Conference attendees, and the sign-up sheet will be located at the GBC20 Registration Desk in the OCCC's West Concourse, Upper Level.The General Sessions at Golf Business Conference 2020 are all about transforming: your outlook, your golf business in preparation for the future, your operations with emerging technologies, and your way of thinking to be open to new and innovative ideas. GBC20 includes 15+ education sessions which are all eligible for continuing education units (CEUs) for Professional Golfers Association (PGA), Ladies Professional Golf Association (LPGA), Club Management Association of America (CMAA), and Golf Course Superintendents Association of America (GCSAA).About Golf Business ConferenceGolf Business Conference, hosted by the NGCOA, is the industry’s largest annual gathering of golf course owners and operators, and welcomes all courses regardless of size or type. Attendees will experience educational sessions on the most critical areas of golf course operations, a casual and fun golf outing, numerous networking opportunities, an awards banquet to recognize some of the most significant contributors to the golf industry, and so much more. Golf Business Conference is located at the 2020 PGA Merchandise Show and GBC20 attendees can participate in PGA Show Demo Day, the expansive Exhibition Hall, and a joint NGCOA/PGA of America General Session. Visit golfbusinessconference.com for more information.About the National Golf Course Owners AssociationThe NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit ngcoa.org or call 800-933-4262.Media Contact:Renee Flowers, Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org