Description: Join in on this Golf Business LIVE conversation with Jon Last, founder and president of Sports & Leisure Research Group, as he sat down with NGCOA Sr. Director of Education Taylor Wall at Golf Business Conference 2026 and the 2026 PGA Show! Learn about the latest trends and data from Jon's extensive consumer research and how those compare to both golfer and golf course owner insights — some of which you will see in the upcoming 2026 Golf Business Pulse Report.
Then, ‘Golf Business LIVE with Michael Williams – powered by Tagmarshal’ returns with a House Chat featuring the CEO of Tagmarshal, Bodo Sieber. Listen in as Michael and Bodo explore how Tagmarshal’s technology is enhancing player experience with improved pace and flow of play. Also, learn about Tagmarshal’s revolutionary WindTag technology, designed to give golfers accurate, hyperlocal, real-time wind and speed direction on every green.