Press Releases

[2023-09-19] Golf Business TechCon 2023 Announces Full Education Program 

09-19-2023 05:52

October 10-11, 2023 at the Vdara Hotel & Spa, Las Vegas

Charleston, S.C. (September 19, 2023) - Golf Business TechCon 2023 is the only conference specifically designed for golf course owners, operators, golf management companies and others to learn about the latest in on-course, off-course, clubhouse and back office technologies.

The TechCon23 education program showcases current and forthcoming technology that can boost business reach, increase revenue, improve and streamline operations, enhance marketing efforts, save money, and make the start-to-finish golf experience more rewarding and fun for customers and staff:

  • Golf Business LIVE →  On-Location! with Special Guest Gideon Yu, Former CFO of Facebook & YouTube and Member of PGA of America’s Board of Directors; hosted by Jay Karen, NGCOA CEO and Don Rea, PGA, VP of PGA of America and Owner of Augusta Ranch Golf Club

  • Opening Keynote: AI and the Future of Your Facility: How Golf Operators Can Ace Artificial Intelligence, Paul Roetzer, Founder & CEO, Marketing AI Institute

  • Two Main Panels:

    • State of the Software – Checking the Engine that Runs Your Business, Jason Pearsall, CEO, Club Caddie; Ian Versaw, Vice President of Sales, Club Prophet; Ed Baker, Senior Sales Consultant, foreUP; and Harvey Silverman, Consultant, Silverback Golf Marketing (Moderator)

    • Facility Futurama! A Glance Into Your 2033 Business Model, Alex Goodman, Sr. Director, North America, Toptracer; Jon Last, Founder and President, Sports & Leisure Research Group; Bodo Sieber, CEO, Tagmarshal; James Walsh, Director of Sales, Gallus Golf; and Michael Williams, Contributor, Golf Business (Moderator)

  • 12 Breakout Sessions:

    • Greens and Screens – How Golf Simulators Can Help Maximize Revenue, Ken Reynolds, Chief Revenue Officer, aboutGOLF

    • A Digital Billboard in Your Golf Car – Utilizing Advertising Geofences to Generate Additional Revenue, A.J. McGahee, YamaTrack Product Manager, Yamaha Golf-Car Company

    • Unlocking Revenue Potential at Your Golf Course – How to Stop Gambling and Start Card Counting, Bryce Voisin, Director of Revenue, GolfBack and Brent Miller, Chief Information Officer, GolfBack

    • Beyond the Driving Range – Elevating Your On-Course Experience for a New Generation of Golfers, Kevin Imes, Founder and CEO, HIO Media Inc., the creator of ReelGOLF

    • Your Reputation Matters – The Technology to Manage (and Leverage) Your Online Presence and Boost Business, Michael Naccarelli, National Sales Director, Club Prophet and Ian Versaw, Vice President of Sales, Club Prophet

    • Beyond Dynamic Pricing — Sustaining Revenue Growth After Year 1, Chris May, Senior Vice President, Supreme Golf Solutions

    • Golf Operations in 2030 – How Will GMS Advancements Change How Your Clubhouse Operates?, Jason Pearsall, CEO, Club Caddie

    • The Intelligent Use of Water — Irrigation Innovations for Your Course, Matt Miller, National Accounts Manager, Rain Bird Golf Division; Chad Davis, National Accounts Manager, Rain Bird Golf Division; and Tony Whelan, National Sales Manager, Rain Bird Golf Division

    • Entertainment Golf - Utilizing Range Technology to Attract a New Customer Base While Growing Your Core Business, Alex Goodman, Sr. Director, North America, Toptracer

    • Enjoying a Post Covid Boom? 3 Ways to Extend Your Revenue Growth, Don Rea, PGA, VP of PGA of America, Owner of Augusta Ranch Golf Club; Mike Loustalot, Co-Founder and Chief Evangelist, Sagacity Golf; and Ed Baker, Senior Sales Consultant, ForeUP

    • Rethinking Tech from the 1st Tee to 18th Green – All Eyes on the Future for You and Your Customer, Tim Ummel, Founder and CEO, IZON Technology

    • Talent Through Tech – Reimagine Recruitment Efforts and Elevate Your Workforce, Jason Boaz, PGA Career Consultant, Southwest PGA Section and Caitlyn Doyle, PGA Career Consultant, Northern California PGA Section

TechCon23 education sessions are eligible for continuing education units for PGA of America, LPGA, CMAA and GCSAA. Golf course professionals can learn about the event and register at

About the National Golf Course Owners Association

The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit or call 800-933-4262.

Media Contact: Renée Flowers, Senior Director of Marketing and Communications, NGCOA,

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