Press Releases

[2019-11-06] Golf Courses Improve Customer Engagement through NGCOA’s New Relationship with Direct-to-Consumer Booking Platform 

02-06-2020 14:20

CHARLESTON, S.C. (November 6, 2019) – The National Golf Course Owners Association has added Golfpay as its latest NGCOA Smart Buy Marketplace Supplier. Golfpay’s Direct-to-Consumer (D2C) platform benefits both golf courses and golfers by streamlining and upgrading the booking, communication and commerce experience for the golfer, while helping operators be more effective at marketing to the modern customer.

Golfpay allows courses to easily add new marketing channels (including SMS/texting, messaging, voice and webchat) to increase reach, loyalty and retention, thereby reducing the reliance on third-party marketing channels. Beside these new on-demand booking and buying options for golfers, the platform also features a robust text messaging channel for outbound marketing that results in higher click through rates than email. For the customer experience, golfers can add and share reservations with friends, and add upgrades like membership cards, rental clubs and alternative golf cart experiences during the booking process.

Golfpay is offering exclusively to NGCOA member courses a new, even more robust version of their texting marketing channel that uses artificial intelligence to drive on-demand engagement which includes a text club builder to quickly build the customer database ($1,200 annual value). The first 100 NGCOA members to activate also get access to a second bonus offer; learn more about the new NGCOA offer at

“Golfpay is bringing to our space what consumers are experiencing outside of golf - a modern-day engagement experience,” said NGCOA CEO, Jay Karen. “The golfer experience often begins with communicating with the golf course online. Members who use Golfpay will set the new tone for that experience, which we believe will aid in their success.”

“Our relationship with the NGCOA -- and what this partnership hopes to accomplish -- is very exciting,” said Dale Merritt, Golfpay CEO. “For the industry to really thrive again, and get back on an upward trajectory, it will require more enhanced customer experiences, and of course a way to deliver it online that appeals to the modern golfer. This is a great match for us.”

About the NGCOA
The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. Learn more at or call 800-933-4262.

About Golfpay
Golfpay is a direct-to-consumer platform for golf courses that help them become less dependent on third party aggregators. Golfpay has led the industry with some of the most innovative technologies ever seen by the golf industry, while solving critical pain points in the process. Learn more about Golfpay at

Media Contact
Renee Flowers
Director of Marketing & Communications,
National Golf Course Owners Association

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