One of the things that I appreciate most about golf is the experiences that I have been able to enjoy because of golf that are completely apart from golf. I have had the opportunity to travel all over the world to some of the most beautiful places imaginable. I have flown in helicopters and ridden on horseback, I have interviewed two G.O.A.T.s and played on a course that has goats as caddies. I have tasted fine dining and New Jersey diners. Golf is literally everywhere, and the people who play are interested in a lot more than just golf.
A new wave of golfers has turned golf into a lifestyle experience that encompasses much more than just time on the green. Course owners and operators can capitalize on this trend by integrating complementary offerings like fine dining, travel packages, wellness services, and other sporting activities to attract new customers.
Foodies
Golf clubs are increasingly becoming culinary destinations, attracting food enthusiasts as much as golfers. Offering high-quality dining experiences, from gourmet restaurants to casual bistros, elevates the appeal of a golf course. Clubs can host food and wine pairings, themed dinners, or even cooking classes led by renowned chefs. To further attract non-golfers, consider brunches, farm-to-table experiences, or seasonal menus that change with local produce availability. These events not only appeal to food lovers but also serve to enhance the overall golf experience for players looking to unwind after a round.
Travel
Golfers often travel in search of unique courses and destinations, making golf tourism a booming industry. But you don’t have to have a “destination” course to become a destination for local travel. As budgets and calendars become tighter, experts are seeing more families staying closer to home for their getaways. Partnering with local resorts, hotels, and travel companies allows for special offers that appeal to both local and more distant guests. By creating golf travel packages that include stay-and-play options, sightseeing tours, or nearby attractions, courses can appeal to “staycationers” looking for a well-rounded trip.
Health and Wellness
As more people prioritize health and wellness, golf courses can tap into this market by offering spa services, fitness programs, and yoga classes. Adding wellness retreats or weekend wellness packages that combine rounds of golf with yoga or meditation can be an attractive offering for new customers. Additionally, amenities like fitness centers or walking trails around the course offer extra appeal for health-conscious guests.
Sporting Clays
Sporting clays, sometimes referred to as "golf with a shotgun," is a popular outdoor sport that complements golf well. I tried it a few years back and I am now completely hooked. And I was surprised to learn that sporting clays are available at or near some of the best-known golf facilities in the country. By incorporating a sporting clay range experience, golf courses can attract groups, corporate clients, or outdoor enthusiasts who enjoy shooting sports or those looking to try something new.
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By blending these and other activities, golf course owners can turn their venues into multi-purpose destinations that attract a broader range of customers beyond avid golfers, increasing overall foot traffic and customer loyalty. Your potential to create an exceptional experience is only limited by your imagination.