AI in Action: A Hands-On Intensive for Golf Course Owners, Operators and Managers
Tuesday, April 21, 2026 | The Glen Club | Glenview, IL
Step away from the day-to-day and step into the future of golf course marketing and operations at an exclusive, high-impact, in-person workshop designed specifically for industry professionals. Register today to join us April 21 from 9:00 am – 4:00 pm at The Glen Club; you’ll dive into an immersive experience that will deliver practical AI strategies you can implement immediately — no tech background required!
If you're ready to modernize your marketing, streamline operations, and lead your facility with confidence in the AI era, this is your opportunity. Seats are limited to ensure a personalized, high-value experience so don’t wait.
Schedule/Agenda
9:00 AM – 10:00 AM Coffee & Conversation
Start the day building meaningful connections with fellow golf course leaders. Share challenges, exchange ideas, and set the tone for a collaborative, forward-thinking experience.
10:00 AM – 12:00 PM Workshop Session One: AI for Marketing & Customer Growth
Led by Allison George, “Wizard of Fun” at Toad Valley Golf Course, this dynamic session explores how AI can transform your marketing strategy.
You’ll discover:
- How to use AI to streamline golf course marketing
- Smart ways to increase engagement and attract new players
- Practical, time-saving AI workflows you can implement immediately to simplify your marketing efforts
This isn’t theory — it’s live, hands-on implementation. You’ll walk away with real content strategies and processes ready to use.
12:00 PM – 1:00 PM Lunch
Over lunch (provided) you'll have time to recharge, connect, and continue conversations sparked during the morning session.
1:00 PM – 3:00 PM Workshop Session Two: AI for Labor Savings & Operations
Mike Hendrix, Host of the Tech Caddie Podcast, takes the stage to demonstrate how AI can optimize facility operations and drive measurable savings.
In this session, you’ll:
- Explore AI tools that reduce labor strain
- Identify operational efficiencies you may be missing
- Learn how to use AI-driven insights to make smarter, data-backed operational decisions
You’ll leave with actionable strategies to improve both profitability and productivity.
3:00 PM – 4:00 PM Happy Hour & Networking
Wrap up the day with continued networking in a relaxed setting. Exchange ideas, solidify connections, and discuss how you’ll put your new AI strategies into action.
Why Attend?
- Practical, real-world AI applications tailored for golf course operators
- Hands-on workshops with immediate takeaways
- Networking with forward-thinking industry peers
- A Certificate of Completion awarded at the close of the workshop
Registration Details
Seating is limited to the first 50 registrations to ensure a personalized, high-value experience.
- $399 for NGCOA Members
- $599 for Non-Members (or join NGCOA today to save on this event and take advantage of NGCOA member benefits and community all year long!)
If you're ready to modernize your marketing, streamline operations, and lead your facility with confidence in the AI era, this is your opportunity.
Seats are Limited so secure yours NOW — and step into the future of golf business success.
Hotel Options
The Glen Club
2901 West Lake Avenue
Glenview, IL 60026
Group rate is $170 per night but availability is limited (847) 724-7272 (mention you’re with NGCOA)
Sheraton Chicago Northbrook
1110 Willow Rd
Northbrook, IL 60062
(847) 480-1900 Renaissance
Chicago North Shore Hotel
933 Skokie Blvd
Northbrook, IL 6006
(847) 498-6500