AI in Action: A Hands-On Intensive for Golf Course Owners, Operators and Managers
Tuesday, April 21, 2026 | The Glen Club | Glenview, IL
Step away from the day-to-day and step into the future of golf course marketing and operations at an exclusive, high-impact, in-person workshop designed specifically for industry professionals. Register today to join us April 21 from 9:00 am – 4:00 pm at The Glen Club; you’ll dive into an immersive experience that will deliver practical AI strategies you can implement immediately — no tech background required!
If you're ready to modernize your marketing, streamline operations, and lead your facility with confidence in the AI era, this is your opportunity. Seats are limited to ensure a personalized, high-value experience so don’t wait.
Schedule/Agenda
9:00 AM – 10:00 AM Coffee & Conversation
Start the day building meaningful connections with fellow golf course leaders. Share challenges, exchange ideas, and set the tone for a collaborative, forward-thinking experience.
10:00 AM – 12:00 PM Workshop Session One: AI for Labor Savings & Operations
Allison George, “Wizard of Fun” at Toad Valley Golf Course, takes the stage to demonstrate how AI can optimize facility operations and drive measurable savings.
In this session, you’ll:
- Explore AI tools that reduce labor strain
- Identify operational efficiencies you may be missing
- Learn how to use AI-driven insights to make smarter, data-backed operational decisions
You’ll leave with actionable strategies to improve both profitability and productivity.
12:00 PM – 1:00 PM Lunch
Over lunch (provided) you'll have time to recharge, connect, and continue conversations sparked during the morning session.
1:00 PM – 3:00 PM Workshop Session Two: AI for Marketing & Customer Growth
Mike Hendrix, Technology and Data Advisor for the Ohio Golf Course Owners Association and Pennsylvania Golf Course Owners Association, and Host of the Tech Caddie Podcast, leads this dynamic session and will explore how AI can transform your golf course discovery and digital brand.
You’ll learn how to:
- Use AI to build custom plug-ins for your website
- See what golfers see when they use AI like Google Search
- Adjust your website and Google Business Profile for the AI age
This isn’t theory — it’s live, hands-on implementation. Throughout the session, Mike will help you see the strategy others use to grow their golf businesses. He’ll share the why and the how.
3:00 PM – 4:00 PM Happy Hour & Networking
Happy Hour sponsored by PGA of America
Wrap up the day with continued networking in a relaxed setting. Exchange ideas, solidify connections, and discuss how you’ll put your new AI strategies into action.
Why Attend?
- Practical, real-world AI applications tailored for golf course operators
- Hands-on workshops with immediate takeaways
- Networking with forward-thinking industry peers
- A Certificate of Completion awarded at the close of the workshop
- This workshop will be eligible for the following continuing education credits:
PGA of America: 4 required PDRs
LPGA: 4 non LPGA CUs
GCSAA: .4 education points
Registration Details
Seating is limited to the first 50 registrations to ensure a personalized, high-value experience.
- $399 for NGCOA Members
- $599 for Non-Members (or join NGCOA today to save on this event and take advantage of NGCOA member benefits and community all year long!)
If you're ready to modernize your marketing, streamline operations, and lead your facility with confidence in the AI era, this is your opportunity.
Seats are Limited so secure yours NOW — and step into the future of golf business success.
Hotel Options
The Glen Club
2901 West Lake Avenue
Glenview, IL 60026
Group rate is $170 per night but availability is limited (847) 724-7272 (mention you’re with NGCOA)
Sheraton Chicago Northbrook
1110 Willow Rd
Northbrook, IL 60062
(847) 480-1900
Renaissance Chicago North Shore Hotel
933 Skokie Blvd
Northbrook, IL 6006
(847) 498-6500