• NGCOA Members Get Rebates on Motorola Two-Way Radio Products

    NGCOA is pleased to announce its new partnership with HQ98, the largest national value-added reseller of Motorola two-way radios. Through this partnership, NGCOA members receive rebates on industry-leading two-way radio systems; these devices help golf facilities increase productivity, enhance customer service, ensure safety and increase profitability operations on the course, during events and tournaments, at food and beverage locations, and more.

    HQ98’s NGCOA Smart Buy Marketplace benefit includes per-unit rebates on two-way radio systems for both golf course operations and restaurant/hospitality operations. Visit to learn more and contact an HQ98 representative.
  • Your Golf Course May Be Eligible for up to Hundreds of Thousands of Dollars in Tax Credits

    NGCOA's Newest Smart Buy Partner Helps Businesses with ERTC Calculation and Filing
    NGCOA has just partnered with Rockerbox to help golf courses determine if they're eligible for the Employee Retention Tax Credit (ERTC) program.

    These credits are designed to help small business owners offset the economic losses associated with the COVID-19 pandemic, which can keep your employees on payroll, and can result in up to hundreds of thousands of dollars and increased cash flow.

    The consultation with Rockerbox takes 15 minutes, and is a no-cost, no obligation opportunity for you to find out if — and how much — you're eligible to receive. Once Rockerbox determines your eligibility, they will work with you to calculate the number of credits, and then file with the IRS. 
    If you're interested in talking to a representative to learn more and determine your ERTC eligibility, visit Rockerbox’s page in the NGCOA Smart Buy Marketplace.
  • Pellucid Corp.’s Golf Market Research Center Becomes NGCOA’s Latest Member Benefit

    The NGCOA is pleased to announce Pellucid Corp. as its latest corporate partner. Through this partnership, Pellucid’s Golf Market Research Center (GMRC) will be available to NGCOA members at a reduced price through the NGCOA Smart Buy Marketplace. Pellucid will also share its research findings with the golf course industry through NGCOA’s online Research Center.

    The GMRC provides golf course owners and operators with facility comparative reporting and benchmarking information; this 20-minute, recorded webinar explains the program and demonstrates the tools and reports. 

    The GMRC is in its pilot phase until May 31, 2021, allowing both NGCOA members and non-member golf courses to participate at no cost. Once a facility is registered, it can share information and view real-time industry reports immediately. Golf courses that would like to participate should contact Jim Koppenhaver at by May 31, 2021 with the facility name and contact information of the designated administrator.

    When the program officially launches on June 1, 2021, complimentary pilot registrations will be deactivated, and golf course facilities will have until July 31, 2021 to join as a GRMC Charter Member.

    Click here to read more about Pellucid and this new benefit in the NGCOA Smart Buy Marketplace.

  • Just Released: 2021 Trend Reports

    NGCOA today released three new digital publications: 2021 Agronomic Trends in Golf, 2021 Marketing Trends in Golf and 2021 Operation Trends in Golf. Details on each report can be found on the NGCOA Research Center and NGCOA members can download digital versions from the website at no cost.

    NGCOA’s multi-course owner/operator and golf management company community possesses a unique vantage point on industry practices and policies, given that they represent 1,400+ courses collectively. We canvassed this leadership to open a forum on the lessons and trends of 2020, inviting heads of these companies to comment on how they navigated and innovated through an unprecedented year. The response was extensive and impressive, with a compelling set of themes emerging across all areas. Once these many inputs were reviewed, we arranged one-on-one interviews to delve into the details of the trends our respondents had identified.

    The results and findings from those discussions and interviews are capsulized in these reports. What you’ll find is a dynamic story of pandemic-driven creativity, layered on top of the management ideas that were already in motion, based on pre-pandemic strategies that did not lose their currency because of COVID-19 and will be part of the landscape as normalcy slowly returns to our economy and society.

    Because these unique, educational resources were developed to provide golf course owners and operators with a 12-month retrospective view on challenges and successes, NGCOA will continue to produce and provide them to association members on an annual basis. 

    If you are not currently an NGCOA member, and would like to join to receive these intriguing and insightful reports — along with other valuable benefits — please contact Jay Andersen, NGCOA’s Director of Membership, at

  • NGCOA CEO Jay Karen Joins U.S. Travel Association Board of Directors

    The NGCOA is pleased to announce that Jay Karen has been appointed to the U.S. Travel Association Board of Directors. This is the first time the golf industry has been represented on the organization's board; this seat ensures that NGCOA’s industry priorities are included within U.S. Travel’s larger public and national travel policy messages.

    Additionally, this appointment is a critical early step in the emerging NGCOA Golf & Travel Initiative, which NGCOA created to address the needs of golf resorts and other golf businesses that rely heavily on the domestic and international traveler.

    “Thirty percent of the entire $84B golf economy is touched by travel and tourism,” said Karen. “It’s incumbent upon us to be good citizens with the rest of the travel industry, and to advocate for golf’s needs inside the travel industry.”

    The U.S. Travel Association is the country's authority for pro-travel public policy and advocacy work for the travel industry. NGCOA will become involved with U.S. Travel’s advocacy efforts in Washington as it relates not only to golf, but also to increasing international travelers, travel’s $2.5 trillion economic impact, and the 15.8 million Americans employed by the industry. In February 2021, U.S. Travel submitted its updated relief and recovery priorities to Congress; NGCOA supports these priorities as well.
  • Yamaha Golf-Car Company Extends Partnership with the NGCOA

    Yamaha Golf-Car Company is NGCOA's “Official Golf Car Partner” and NGCOA and Yamaha Golf-Car Company are pleased to announce an extension of their partnership. 

    This valuable partnership will benefit NGCOA members and Yamaha’s customer base by offering incentives on Yamaha golf and utility vehicle purchases/leases through the NGCOA’s Smart Buy Marketing purchasing program, complimentary memberships to the association, and more.

    “The last four years have made a real difference with both organizations,” said Jay Karen, NGCOA’s Chief Executive Officer. “Yamaha’s top-level support allows our team to do the important work of advocacy and education for our members and the industry. And we have been pleased to support Yamaha’s rise in the market as a premier brand in their sector. We look forward to many more years of win-win.”

    “Yamaha Golf-Car Company’s support of the NGCOA is our way of supporting the golf industry and I am thrilled with the success and partnership,” adds Tom McDonald, Yamaha Golf-Car Company President. “The NGCOA provides education and advocacy for its members and the industry as a whole. To do this requires someone to step up as the primary sponsor. This relationship has its success on our side as well. In the first three years of our relationship, 176 NGCOA members allowed us to demo our products and decided to switch to Yamaha. Now that’s a win-win!”

    To view the conversation between Jay Karen and Tom McDonald, please visit

    To learn about the Yamaha Golf Car member benefit, visit the NGCOA Smart Buy Marketplace.

    For more information about Yamaha Golf-Car Company, please visit

  • GBC21 Offers PGA Professionals Education Specific to Golf Course Operations

    On Tuesday, January 26, Golf Business Conference 2021 (GBC21) will feature four (4) education sessions in which attendees of the 2021 PGA Show Virtual Experience & Marketplace can participate. Every year, GBC provides expert education related to golf course ownership and operations, and this year’s all-virtual platform enables this expertise to be shared with PGA Professionals. One session in particular, “So You Want to Own a Golf Course,” is specifically designed for anyone who plans to purchase a golf course in the future.

    Full session descriptions can be found in the NGCOA Golf Business Conference Track on the PGA virtual platform. Learn about these and the other eight GBC21 education sessions at

  • Golf Business Conference 2021 Registration is Open

    Register today! Golf Business Conference is the industry’s largest annual gathering of golf course owners and operators. This year, the event will be conducted virtually January 25-27, in conjunction with the 2021 PGA Show Virtual Experience & Marketplace.

    The registration fee — $95 for NGCOA members and $125 for non-members — includes access to all 12 GBC21 education sessions over three half days, and access to the session recordings after the conference. View the entire session schedule at Also included is the annual NGCOA awards recognition ceremony and annual meeting for NGCOA members; this segment will be held virtually through NGCOA’s online platform.

    GBC21 attendees can also view free PGA Show education content and PGA Show keynote sessions, and will be given access to the PGA Show exhibitor showrooms, appointment setting and chat feature, exhibitor-to-attendee matchmaking, virtual special events, the PGA Marketplace and more. Golf course owners who want to attend the full PGA Show Virtual Experience & Marketplace can add it to their registration in Step 3; visit for information and additional pricing.

    GBC21 attendees can earn continuing education credits from the PGA of America, the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA). GBC21 sponsorships and PGA Show exhibiting opportunities are also available. Learn more at
  • NGCOA Announces Award Winners for 2021

    The NGCOA is honored to announce the winners of the association’s annual awards. Each year, the NGCOA recognizes the most outstanding members of the past year, and the individuals and organizations that have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business.

    Jemsek National Course of the Year Award
    This award recognizes a golf course that epitomizes exceptional course quality and management excellence, makes important contributions to its communities and the game, and is a model of operations to its peers. The following members were selected as the Regional Course of the Year winners (from which the National Course of the Year is chosen):
    • Spring Meadows Golf Course in Gray, ME (Region 1)
    • Stoatin Brae Golf Course in Augusta, MI (Region 2)
    • Pinehurst Resort & Country Club in Pinehurst, NC  (Region 3)
    • Gamble Sands in Brewster, WA (Region 4)
    From these regional winners, the NGCOA Board of Directors selected Stoatin Brae Golf Course as the 2021 Jemsek National Course of the Year winner.

    Don Rossi Award
    This award is given for significant and long-lasting contribution to the NGCOA
    • Del Ratcliffe, PGA, Ratcliffe Golf Services, Inc.

    Paul Porter Award
    This award recognizes an NGCOA member who left an enduring mark on a chapter or international affiliate through the highest level of commitment, service and leadership.
    • Joel Moore, The Ridge at Back Brook, and Vice President of the New Jersey Golf Course Owners Association (NJGCOA)

    Champion Award
    This award is bestowed upon individuals or entities which have succeeded in working on behalf of a group of owners – locally, regionally, nationally or internationally – and have garnered significant victory for our members.
    • Dave Wasenda & Joel Moore
    • South Carolina Golf Council
    • Michigan Golf Alliance

    Player Development Award
    This award is bestowed upon a course, entity or individual, which has implemented true and tested player development programs, providing effective return-on-investment and an overall welcoming atmosphere for new golfers of all ages.
    • LPGA Foundation, Daytona Beach, FL
    • Cog Hill Golf and Country Club, Palos Park, IL
  • Golf Business Conference Pivots to All-Virtual Format for 2021

    Continues strategic alliance with the PGA Merchandise Show

    NGCOA announced today that Golf Business Conference 2021 (GBC21) will be conducted virtually, January 25-27, 2021, alongside the PGA Show Virtual Experience & Marketplace. The health and safety of the golf business community is our top priority, and was the driving force behind the shift in format.

    GBC21 will continue its strategic alliance with the PGA of America and PGA Golf Exhibitions, delivering education and exhibitor information on the PGA Show’s virtual presentation platform. The NGCOA annual meeting and awards recognition ceremony will be held virtually through NGCOA’s online platform. Registration will open in mid-December.

    “We’re looking forward to once again bringing a first-rate education program to our attendees,” said Jay Karen, NGCOA CEO. “The conference’s virtual delivery will make attending safer and easier, and we’ll be able to more effectively integrate and cross-educate our members and PGA Professionals.”

    GBC21 will offer education over three days with topics such as business-critical legislation, revenue-generating technologies, financial planning, customer and golfer experience improvements, course design and architecture capital investments, and much more. GBC21 will also offer education such as golf course ownership basics, and property assessment and real estate — information beneficial to new owners, and PGA Professionals and others interested in becoming an owner or operator. Wednesday’s programming will also include a shared Keynote Session with the PGA Show.

    Golf Business Conference 2021 education sessions will be eligible for continuing education credits from the PGA of America, as well as the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA).

    NGCOA members and other golf course owners will have the option to register for both the Golf Business Conference and the PGA Show Virtual Experience & Marketplace. Registration will open in mid-December. Sponsorships and exhibiting opportunities are also available.
  • NGCOA Offers Members App-Based Medical and Prescription Programs with Give Virtual Care Partnership

    Comprehensive telemedicine plan covers course staff and their families

    NGCOA is pleased to announce its newest Smart Buy Marketplace partner, Give Virtual Care (GVC). This partnership gives NGCOA members, their employees and their families access to virtual healthcare, including 10 percent off a monthly Give Virtual Care Group Membership, which includes Teladoc, Rx Valet, Expert 2nd Opinion and iCrisis Connection International mobile app services. If a golf course already offers traditional medical insurance to its staff, GVC’s online offerings can be used to enhance those services, especially during the pandemic. Visit for information and enrollment.

    “Give Virtual Care is not insurance, but a robust Virtual Care Healthcare membership,” said Adam Packard, Director of National Strategic Partnerships for Give Virtual Care. “GVC group memberships were designed for organizations and their teams of hourly, part-time and 1099 employees, which makes it perfect for golf course personnel. It’s easier to run a business when employees are healthy, at work, and happy.”

    “In today’s state of public health, people need options,” said Jay Karen, NGCOA CEO. “The suite of virtual medical services available in GVC’s partnership gives our members and their staff and families various ways to get affordable, quality care from the safety, comfort and convenience of their homes. This is the future of medical care, and we are pleased to facilitate this partnership.”

    Give Virtual Care was created in part to assist employers in providing safe, secure medical assistance from home, and eliminates the barriers and restrictions created via conventional health insurance. Through this relationship, NGCOA members will get a discounted group membership including:

    • Teladoc: Access 24/7/365 via phone, tablet, computer and App to free, unlimited on-demand general medical appointments and free consultations anywhere in the United States
    • Rx Valet: Home delivery and up to 85% off the high cost of medications at over 50,000 pharmacies. Includes international pharmacies, specialty medications, diabetic supplies, pet medications and prescription assistance programs.
    • Expert 2nd Opinion: Get a free second opinion for the most challenging of health issues, whether a torn ACL or serious diagnosis. Expert 2nd Opinion provides each GVC Member the opportunity to request a 2nd opinion; members will be guided to one of Teladoc’s experts to discuss.
    • iCrisis Connection International: a “one tap” with a confidential, 24/7 solution answered by trained professionals to keep you and your family members safe and to link them to resources to assist with mental health, depression or suicide prevention.
  • Update on Recent Credit Card Scam

    As NGCOA recently reported, our industry was recently hit by a credit card scam. To date, this scam has hit at least 15 golf courses, and resulted in more than $428,000.00 in erroneous charges tied to what appear to be robots hacking the online shopping carts on courses’ websites. This appears to only be hitting the online stores on golf courses, where items like gift cards are sold — not the tee sheet and booking engines. 

    In particular, and as of right now, the scam only seems to be involving those courses using the ETS Emoney Commerce Platform (or Elavon Emoney). Please note that ETS was purchased by Elavon in 2018, and Elavon is a subsidiary of U.S. Bank.

    Here is how it seems to work:

    • Robot scammers are somehow entering random credit card numbers into the payment page of the online store.  Each time the merchant processing system attempts to process the credit card entered, the golf course is charged a small transaction fee ($.08 to $.10), even if the number doesn’t work.
    • The robot continues to enter random numbers until it stumbles upon a valid number. The scammers harvest the valid credit card numbers and use or sell those numbers for criminal benefit.
    • The robots may make tens or hundreds of thousands of attempts on the golf course’s online store, which results in enormous processing fees for the golf course (we hear between $1,000.00 and $160,000.00 in charges per course in a month’s time).
    • This money is drafted from the course’s bank account as a fee to the merchant processor. Course operators may not realize these charges until your regular monthly bank and merchant processing statements are reviewed.

    An additional concern may be the individuals who hold card numbers that were successfully charged by the robots. They may have an illegitimate charge for a golf gift card purchase on their statements, and subsequently, seek chargebacks. This could put the victimized golf courses in a dispute situation with credit card companies.

    We believe this activity is the result of the lack of security in the online store technology. Ideally, the technology should be able to detect when fraudulent attempts are made, especially at this volume and speed.

    Since being alerted to this issue, NGCOA engaged with all parties who had participated in processing the credit card transactions and withdrew funds from our golf courses’ bank account. This includes representatives from Elavon, U.S. Bank, which was the acquirer for Evalon/ETS credit card transactions, and VISA Corp in an effort to identify the parties responsible for refunding our golf courses.

    Elavon indicates that they are going to provide refunds to the affected golf courses. We are continuing to work with all of our affected courses to ensure they receive the same commitment and their funds are fully returned.

    What steps can you take to protect yourself? 

    • At this time, the hackers seem to be only targeting online shopping stores, so you need to work with your web site partners, golf management software, and merchant processor to ensure safety procedures are in place that will limit this type of “bot” activity.
    • Ensure you are only using technology that is both PCI compliant and PA-DSS certified. Technology safety measures may include limiting failed transaction attempts, followed by a timeout for activity, from the user’s IP address.
    • If you are using the ETS/Elavon platform, you may want to consider temporarily shutting it down until this is satisfactorily resolved.
    • If you believe you’ve been a victim of this crime, we recommend you let your bank know these fraudulent charges have been made to your account. They may temporarily restore your funds until a thorough investigation is completed by their fraud department.
    • You may want to challenge the charges with the merchant processor responsible for your online store transactions. Note: this may be different than the one managing your primary golf business transactions, such as tee time transactions, in-house credit card transactions, etc.
  • USGA Shares Customer Experience Findings via NGCOA's Golf Business LIVE

    Register now to attend the National Golf Course Owners Association’s (NGCOA) two-part Golf Business LIVE webinar series,
    "Driving Revenue Through the Golfer Journey: Experience Satisfiers and Dissatisfiers."

    This webinar series is free to attend and will take place Tuesday, November 17 and Thursday, November 19 at 1:00 PM ET and will be presented by the USGA and its research team:

    • David Pierce, Director of Research and Operations, Green Section, USGA
    • Kris Schoonover, PhD, Director of Operations/Asst Competitions Director, Erin Hills & Professor, University of Wisconsin - Stout
    • Eric Brey, PhD, Professor, University of Wisconsin - Stout

    A login link will be emailed to you one hour before the event

    The team will take a deeper dive to uncover what golfers really want from their golf journey (both on and off the course), and explore what critical data owners and operators need to consider before, during and after a round of golf. The information will help operators of all course types understand the scope of the golfer experience journey, including:

    • How to meet the needs of customers during the five phases of the golfer experience
    • Where business opportunities exist in the more than 1,000 golfer touchpoints
    • Top motivations and expectations of golfers from your course
    • Satisfaction of touchpoints related to pace of play, customer service, design and more
    • Which on-course touchpoints create satisfaction and dissatisfaction

    The NGCOA will also host a sneak peek of these research efforts with
    David Pierce, Kris Schoonover, and Eric Brey during Golf Business LIVE on Wednesday, November 11 at 3:00 PM ET. Jay Karen, NGCOA CEO and Don Rea, PGA, Augusta Ranch Golf Club. Register now!

    NGCOA’s Golf Business LIVE webinar series covers the latest happenings in the golf industry, shares informative content as it relates to the success of your golf course operations, and offers an interactive question and answer session with attendees. Click here to watch previous NGCOA webinars.

  • NGCOA Sponsors Inaugural African American Golf Expo & Forum

    NGCOA is pleased to announce its involvement in the first African American Golf Expo & Forum (AAGE&F). The event, scheduled for February 20-23, 2021 at the Marietta Hilton Hotel and Conference Center in Atlanta, seeks to “promote the game, the business, the industry, the careers and the opportunities in golf to African Americans” and other communities currently underrepresented in the sport. It will feature sessions on topics ranging from golf programs at historically black colleges and universities to supplier diversity opportunities as well as 20,000 square feet of exhibition space reserved for minority-owned/focused businesses and organizations.

    NGCOA is sponsoring and will present educational programming related to golf course ownership. “We’re excited that NGCOA came on as our first sponsor, and we look forward to NGCOA playing a dual role in our first Expo & Forum,” said Jim Beatty, founder of AAGE&F, president of Jim Beatty Golf Ventures, executive editor of the African American Golfer’s Digest and chairman of the WE ARE GOLF Diversity Task Force Recreational and Competitive Play Committee. “Our attendees will greatly benefit from NGCOA’s business expertise and guidance. We want to increase the ownership of golf courses and other venues among African Americans and NGCOA will help achieve that goal.”

    This new partnership not only puts NGCOA in a better position to help the business of golf — especially as it relates to supporting currently underrepresented populations in golf with revenue-positive course ownership — it is also a tangible demonstration of the organization’s commitment to a more diverse and inclusive sport. "In order to see real progress in the business of golf,” said NGCOA CEO Jay Karen, “industry stakeholders need to walk down many paths together. This sponsorship and education-sharing allows us to take a significant step, but rest assured it is only one of many ahead. I look forward to collaborating with Jim and with my fellow industry allied organizations on helping improve the business we love.”

    To underscore its aim to drive diversity, equity and inclusion activities that serve the business of golf, NGCOA has also developed a Diversity & Inclusion Center on its website. Golf course owners and operators will find information on minority-owned and/or -focused businesses, organizations, publications and programs as well as resources for building and maintaining a healthy culture of inclusivity in their own organizations.

    For more information about the AAGE&F, please visit
  • NGCOA Offers Eight Consecutive, Business Critical Education Sessions at Golf Business RevCon 2020

    NGCOA’s newest event, Golf Business RevCon 2020, features eight education sessions, presented consecutively, all focused on golf course operations that owners, operators and others responsible for the success of golf course businesses can use to immediately increase revenue (click on the links to see full session and speaker descriptions):


    Grow Your Revenue by 5-15% with a Subscription Program! Turning Underutilized Assets into Your Best Assets!
    presented by Pat Kelley, Partner, Advance Golf Partners


    Catapult Your Green Fee Revenue Over the Top, Proven Data Driven Decisions to Increase Revenue presented by Mike Loustalot, Co-Founder and Chief Evangelist, Sagacity Golf, and Don Rea, PGA, Owner, Augusta Ranch Golf Club, Mesa, AZ


    Power Marketing to Move the Needle! Leveraging Increasing Demand to Your Benefit! presented by Kris Strauss, Senior Vice President, Sales and Marketing, Troon


    No One Goes to a Party Uninvited: How Including Diverse Communities Can Drive New Revenue Streams presented by Tiffany Fitzgerald, Founder & CEO, Black Girls Golf


    Three Ways to Replace Your Pro Shop Revenue, Use Your Retail Space to Your Advantage! presented by Allison George, Wizard of Fun, Toad Valley Golf Course


    Fun, Food and Friends, Financial Success is Not Just About 18 Holes Anymore presented by Randy Anderson, The Meadows Golf Club, Maine


    Everyone Eats, 8 Ways to Make Your Food and Beverage Operation More Profitable presented by Sean Taylor, Founder and CEO, Up To Par Management


    Amazing Customer Service CAN Increase Your Revenue, Bringing the “Feels” to Boost Revenue presented by Whitney Reid Pennell, President, RCS Hospitality Group

  • NGCOA Awards Don Rossi Scholarships to Four Students Pursuing Golf-Related Careers

    NGCOA recently awarded Don Rossi Scholarships to four students pursuing degrees in golf-related fields. Chosen from a large highly-qualified pool of applicants, this year’s four scholarship recipients are Michelle Reyes, a rising junior at Florida Gulf Coast University, Nicholas Stewart, a rising senior at N.C. State University, Maxwell Bancker and Ian Stirt, both rising seniors at Florida Gulf Coast University.

    The Don Rossi Scholarship Fund was created in 1993 by the National Golf Course Owners Association, based in Charleston, S.C. The scholarship is for college juniors and seniors who are majoring in Sports Administration, Golf Enterprise Management or Sports Management, and who intend to pursue a career in a golf-related field. This year’s scholarships total $7,500, and winners were chosen from applicants from 25 colleges and universities throughout the country. Since the program began awarding scholarship funds in 1999, more than $109,000 has been given to deserving candidates.

    “We are proud to support the education of young men and women who are excited about careers in our industry,” said Jay Karen, Chief Executive Officer of the NGCOA. “We’re pleased to make this scholarship available to such deserving students.”

    In addition to helping establish the NGCOA, Don Rossi served as president of the National Golf Foundation and was executive director of the Golf Course Builders Association of America. Rossi passed away in 1990. For more information on the Don Rossi Scholarship, visit or contact Caroline Rakar, Director of Grantmaking and Scholarships at Coastal Community Foundation at or 843-793-6120.
  • Register TODAY for Golf Business RevCon 2020

    Increasing revenue has always been incredibly critical to the health of businesses, even before the challenges that the coronavirus recently created throughout the U.S. The National Golf Course Owners Association’s newest event, Golf Business RevCon 2020, was originally designed to give owners and operators tools and techniques to build new revenue streams, identify and retrieve lost revenue, and yield better revenue out of traditional sources. Today, more than ever, boosting revenue streams could be the difference between success and failure.

    Golf Business RevCon 2020 is golf’s only event that’s all about revenue. It will offer expert education, insights and tools from leading speakers in research and data, hospitality, technology, marketing, food and beverage, entertainment and gaming, and retail. Attendees will also hear directly from other successful golf course owners and operators how they applied these and similar practices and increased revenues at their businesses. 

    Golf course owners and operators can attend RevCon20 either 1) at the ARIA Resort & Casino in Las Vegas, NV, or 2) remotely from a computer or mobile device. Those attending in Las Vegas will enjoy first-class food and top-shelf beverages at CDC-compliant properties with full safety precautions in effect, as well as golf and gaming. Remote attendees will participate in the same education sessions concurrently, and enjoy virtual activities. Attendance is complimentary for most registration types.

  • NGCOA CEO Jay Karen to Serve on ASAE and ASAE Research Foundation Boards of Directors

    The American Society of Association Executives (ASAE) announced that Jay Karen, CAE, the Chief Executive Officer of NGCOA, has been nominated to serve as a Director at Large on both the ASAE Board of Directors and the ASAE Research Foundation Board of Directors for a three-year term. The new board will be officially installed during the 2020 ASAE Virtual Annual Meeting & Exposition, August 10-12, 2020, and his term will begin September 1, 2020.

    According to its website, ASAE is “a membership organization of more than 46,000 association executives and industry partners representing 7,400 organizations. ASAE members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. In 2020, ASAE is celebrating 100 years of making the world better, safer, and smarter. The centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry.”

    Jay and seven other association executives were chosen by the Leadership Committee of ASAE and the ASAE Research Foundation as a slate "who best exemplify ASAE’s membership profile and are representative of the organization’s diversity—including geography, size, gender, ethnicity, sexual orientation, skill sets and areas of experience."

    “Associations play a significant role in American culture, public policy, and workforce, and we touch just about every aspect of the economy,” said Karen. “ASAE is the organization that supports the success of the people who manage and lead associations at all levels. I am honored to serve an organization that has been an important part of my personal and professional life for over twenty years.”