• NGCOA Partners with Toptracer

    NGCOA is pleased to announce its latest corporate partnership with Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group.

    Through this new relationship, NGCOA member owners and operators have access to Toptracer Range to offer an engaging, data-driven experience to players of all ages and abilities. Because the technology can be used across multiple areas — driving range to rounds to instruction — golf courses of all types and sizes can transform their entire business, attract new guests, retain current customers and members, and boost revenue streams across their whole facility.

    “I am truly excited about this partnership, because it means big things for our industry,” said Jay Karen, NGCOA’s Chief Executive Officer. “Embracing technology like Toptracer Range is the key to unlocking customer and revenue growth at the green-grass locations around the United States. I’ve experienced it first hand and can’t get enough! We look forward to working with Toptracer to support the success of course owners and operators.”

    Toptracer is now recognized as an “NGCOA Executive Partner” and the ”Official Range Technology Partner of the NGCOA,” as well as multi-year sponsor of NGCOA’s annual Golf Business Conference and Multi-Course & Resort Operators Retreat. The company will also serve as the exclusive sponsor of NGCOA’s online Growth Center and will provide online and broadcasted educational content to support golf business growth among NGCOA’s membership.

    “We’re excited to partner with NGCOA to drive positive change in the economics of the range,” said Ben Sharpe, Toptracer President. “NGCOA and Toptracer share a vision of helping golf course owners succeed. We look forward to connecting with NGCOA members to show how our technology can turn their driving range into a destination that generates new revenue streams, engages members in new ways, adds value to memberships, and results in more meaningful practice sessions.”

  • NGCOA Announces 2022 Award Winners

    Each year, the NGCOA recognizes the most outstanding members of the past year, and the individuals and organizations that have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business. Read the official release here and see the full list of past award winners here.
    All winners will be recognized during Golf Business Conference 2022, January 24-26, 2022 in Orlando, Florida. Visit for details and registration.
  • Annika Sorenstam to Receive 2022 Award of Merit from the National Golf Course Owners Association

    NGCOA is pleased to announce Annika Sorenstam as the recipient of its 2022 Award of Merit, the organization’s most prestigious award, which recognizes long-term and significant contributions to the game of golf. Annika will accept the award, and then sit down with NGCOA CEO Jay Karen for a conversation and audience Q&A, on Wednesday, January 26 during NGCOA’s Golf Business Conference 2022 in Orlando, FL.

    “We are thrilled to present the 2022 Award of Merit to Annika Sorenstam,” said Jay Karen, NGCOA CEO. “Like so many champions before, Annika’s long-term success and contributions to the game have fueled an enormous interest and engagement in our game worldwide. The cascading effect of this has only served to benefit the golf course owners and operators around our industry. On behalf of the industry, we are simply delighted to recognize her.”

    Read the official release here and Annika's full biography here.
    The NGCOA Award of Merit and other NGCOA annual awards will be presented throughout the Golf Business Conference in Orlando from January 24-26, 2022. Learn more at
  • Registration Opens for Golf Business Conference 2022

    Golf Business Conference, the largest annual meeting of golf course owners and operators and hosted by the National Golf Course Owners Association, is now registering attendees for the 2022 event, which returns to its in-person format in Orlando, Florida from January 24 through 26 (alongside the 2022 PGA Show). Golf course owners, operators, general managers, directors of golf and many others who are responsible for the success of golf course businesses can learn more about and register for Golf Business Conference 2022 (GBC22) at

    The Rosen Centre Hotel will serve as the official host hotel, where most GBC22 education and networking will take place. A GBC22 conference registration pass includes eight expert-led, business-critical education sessions, various networking receptions and meals, the new Sponsor Fair & Happy Hour, and the annual NGCOA Awards luncheon. Two pre-conference sessions, the annual Yamaha Golf Outing, and guest passes to social and networking events are optional additions.

    GBC22 attendees can also participate in a wide range of programs and activities at the 2022 PGA Show at the adjacent Orange County Convention Center (OCCC). Various PGA Show Education Conference sessions also will be available to GBC22 attendees as well.

    All GBC22 education sessions will be eligible for continuing education credits from the PGA of America, as well as the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA).

    More information about speakers, sessions, social and networking events, sponsors, and hotel accommodation options can be found at
  • NGCOA Partners with Tagmarshal

    The NGCOA is pleased to announce its latest corporate partnership with Tagmarshal, the experts in data-driven on-course optimization. Through this new relationship, NGCOA members will receive rebates when purchasing Tagmarshal’s software products and devices. 

    Tagmarshal helps courses optimize operations by providing full course oversight, including player activity and real-time reporting for proactive management of field flow and efficient on-course operations. Tagmarshal’s GPS-based system gives owners and operators real-time information about where players are on the course and how long they are taking to complete each hole; this technology enables staff to preemptively manage the pace of play in real-time, understand course traffic for cart tracking and grounds maintenance, and improve the player experience — which generates savings and additional golf course revenue.

    Click here to read the official announcement

    Click here to learn more about Tagmarshal and this newest member rebate benefit
  • New Resource for Aspiring Golf Course Owners

    NGCOA just released its latest research publication, So, You Want to Own a Golf Course? — A Must-Read Primer for Any Aspiring Golf Course Owner. This comprehensive guide provides foundational knowledge related to golf course ownership to those who may be considering ownership.

    Within its 50-pages are 10 chapters that take a deep dive into topics such as The Lay of the Land for Prospective Buyers, Are You the Right Person to Own a Golf Course?, How Exactly Does the Golf Course Business Work?, Resources for Course Buyers, Before and After Purchase and many more. New or aspiring owners can only benefit from advice from those who, in many cases, learned the hard way what did or did not work.

    Those interested in this guide can download the publication at no charge at
  • “NGCOA Insurance Services” Now Serviced by the BSBD Group

    NGCOA is pleased to announce that its “NGCOA Insurance Services” benefit is now being serviced by Boyd, Shackelford, Barnett & Dixon, LLC (the BSBD Group). NGCOA member golf courses will continue to obtain comprehensive and cost-effective property casualty services, medical (pharmacy, dental and vision), and life Insurance and disability income protection. Learn more about NGCOA Insurance Services at

    The BSBD Group has the ability to create unique programs for both the smallest of golf courses to those golf management companies with large portfolios. The BSBD Group is a perfect fit for the NGCOA as the company already has clients in the golf space and they understand the operations of running and managing golf course facilities.

    NGCOA member golf courses and their employees will continue to have access to best rates on:

    Property & Casualty Insurance. Obtaining proper coverage for golf courses has increasingly become more difficult. NGCOA members have exclusive access to industry specific offerings and expertise for all their commercial insurance needs.

    Medical & Pharmacy (includes Dental, Vision, Life and Disability insurance). An employee benefits program can be very personal. Our experts know the golf business and have curated a golf industry specific program that is the perfect fit for you and your employees.

    Learn more about NGCOA Insurance Services at
  • NGCOA Members Get Rebates on Motorola Two-Way Radio Products

    NGCOA is pleased to announce its new partnership with HQ98, the largest national value-added reseller of Motorola two-way radios. Through this partnership, NGCOA members receive rebates on industry-leading two-way radio systems; these devices help golf facilities increase productivity, enhance customer service, ensure safety and increase profitability operations on the course, during events and tournaments, at food and beverage locations, and more.

    HQ98’s NGCOA Smart Buy Marketplace benefit includes per-unit rebates on two-way radio systems for both golf course operations and restaurant/hospitality operations. Visit to learn more and contact an HQ98 representative.