• NGCOA Partners with aboutGOLF

    NGCOA is pleased to announce its latest executive partnership with aboutGOLF, a pioneer and current industry leader in the premium indoor golf and entertainment space. aboutGOLF is now an executive partner of the association and NGCOA Smart Buy Marketplace partner, and is offering members a complimentary two-year full commercial subscription, including access to all of the courses, ranges and games when they purchase a simulator. Members can learn more and take advantage of this exclusive benefit at

  • NGCOA Strengthens Relationship with USGA

    The NGCOA is pleased to announce its latest golf industry partnership with the United States Golf Association (USGA). Through this partnership, the USGA will offer research, education and solutions related to agronomy and on-course golf experience to NGCOA members.

    The USGA will continue its sponsorship of NGCOA events, as well as inform NGCOA members on agronomic issues through educational content contributions to the Golf Business WEEKLY newsletter and Golf Business Podcasts. The USGA will also support NGCOA’s growing group of Top Agronomic Officers (TAOs).

    NGCOA members can sign up for a free subscription to the USGA Green Section Record, and receive discounts on agronomic consulting, GPS Service and the association’s Deacon data platform through the NGCOA-USGA Smart Buy Program.
  • NGCOA Adds New Staff and Promotes from Within

    NGCOA is pleased to announce the addition of new staff, and internal moves and promotions.

    Membership: Rachel Carter joins NGCOA as Senior Director of Membership. She has more than 20 years of professional country club and golf club experience and most recently served as a consultant and member specialist for RCS Hospitality, a long-time NGCOA partner. She has been publicly recognized as an industry expert, and frequently speaks and writes about issues in our industry. Rachel has also served as Assistant General Manager, Member Services at the prestigious Monterey Peninsula Country Club in Pebble Beach. She is well-positioned to support and grow our membership.

    Corporate Partnerships: After leading the Membership department for four years, Jay Andersen returns to his roots in the Corporate Partnerships department, promoted to Senior Director of Corporate Partnerships (co-leading with Mike Ketterman). Jay has been with NGCOA since 2014 and his aptitude for building industry relationships, as well as growing sponsorship and advertiser engagement, over the past eight years will continue in this new role.

    Education: Taylor Wall has been promoted to Senior Director of Education. Taylor has been with NGCOA since 2020, starting his run as the Marketing department’s Content Manager. His new responsibilities include leading efforts related to NGCOA’s Golf Business assets (Golf Business magazine, Golf Business LIVE, Golf Business WEEKLY, etc.) as well as building the educational program and crafting the education program at NGCOA’s events. Assisting him is recently-hired Content Coordinator, Harry Murrell. Harry brings his talent for writing and audio/video creation and editing. Just previous to joining us, he served as a Golf Assistant at Quail Hollow Club in Charlotte, North Carolina.

    Marketing: With Taylor’s transition out of managing content for the Marketing department, Will Mooney replaces him as Marketing Coordinator, responsible for email and social media marketing. Will is a recent graduate of High Point University, where he majored in Sports Management, and most recently worked as Athletic Communications Assistant for Wake Forest University.

    “The changes to our team here at NGCOA HQ are very exciting,” said Jay Karen, NGCOA’s chief executive officer. “Rachel is coming onto the senior executive team at a critical time when we have big changes in store for the organization. The members and our affiliates are going to love working with her. Will and Harry have hit the ground running, and I can’t wait to see what they add to our output. Rounding out our executive team with Jay and Taylor covers all our bases with people who have been doing great work.”

  • NGCOA Remembers Hilda Allen

    With great sadness, the NGCOA staff and board of directors learned of Hilda Allen’s unexpected passing last week.

    As president and managing director of her company, Hilda W. Allen Real Estate, she was a consistent presence at NGCOA for more than 25 years. Hilda shared her real estate passion and expertise with NGCOA members by sponsoring and exhibiting at our conferences, as well as presenting at educational sessions.

    The combination of her Georgia-bred southern charm, business acumen, and knack for connecting people resulted in her stellar reputation and popularity within our industry. Hilda will be greatly missed.

    “Hilda Allen was a giant in our industry,” said Jay Karen, NGCOA’s chief executive officer. “For the 24 years I knew her, I couldn’t wait to see her at our events. Behind that sly grin and twinkle in her eye was a treasure trove of knowledge and experience. She was tough and warm wrapped up in the same package. We will miss her dearly.”

    We are pleased to hear that Hilda’s son, Marty Howell, will continue to run her business.

    If you would like to make a contribution, her family suggests a contribution in her memory to the Cook County Educational Foundation, 1109 N. Parrish Avenue, Adel, GA 31620

  • NGCOA Releases 2022 Golf Business Pulse Report: A View Into the Changing Industry of Golf Operations

    NGCOA just released the 2022 Golf Business Pulse Report, which was developed and produced in partnership with Sports and Leisure Research Group, and sponsored by the United States Golf Association (USGA).

    This insightful publication ​​examines 
    emerging trends and critical issues for the year ahead, a macro perspective on the state of the golf course operations business, and a deeper analysis into three key operating areas: Operations, Agronomy and Customer Development & Engagement.

    NGCOA members can download the report at no cost, and non-member golf course owners and operators can purchase the report for $99.

  • NGCOA Announces New Partnership with 100GROUP

    NGCOA is pleased to announce a corporate partnership with 100GROUP. As the ”Exclusive Merchant Processing Partner of NGCOA,” 100GROUP will provide NGCOA member golf courses with one complimentary year of PCI compliance services, followed by a 70 percent discount on continued PCI compliance services, 24/7 business concierge, and next-day funding. NGCOA members can learn more and take advantage of this NGCOA Smart Buy Marketplace benefit at

    In addition to PCI compliance, 100GROUP offers its clients service and 24/7 support for integrated software payments, credit card processing, ACH/check processing, POS integration, retail/e-commerce, hosted payment pages, phone orders, mobile/contactless payments, and chargeback assistance.

  • NGCOA Partners with Toptracer

    NGCOA is pleased to announce its latest corporate partnership with Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group.

    Through this new relationship, NGCOA member owners and operators have access to Toptracer Range to offer an engaging, data-driven experience to players of all ages and abilities. Because the technology can be used across multiple areas — driving range to rounds to instruction — golf courses of all types and sizes can transform their entire business, attract new guests, retain current customers and members, and boost revenue streams across their whole facility.

    “I am truly excited about this partnership, because it means big things for our industry,” said Jay Karen, NGCOA’s Chief Executive Officer. “Embracing technology like Toptracer Range is the key to unlocking customer and revenue growth at the green-grass locations around the United States. I’ve experienced it first hand and can’t get enough! We look forward to working with Toptracer to support the success of course owners and operators.”

    Toptracer is now recognized as an “NGCOA Executive Partner” and the ”Official Range Technology Partner of the NGCOA,” as well as multi-year sponsor of NGCOA’s annual Golf Business Conference and Multi-Course & Resort Operators Retreat. The company will also serve as the exclusive sponsor of NGCOA’s online Growth Center and will provide online and broadcasted educational content to support golf business growth among NGCOA’s membership.

    “We’re excited to partner with NGCOA to drive positive change in the economics of the range,” said Ben Sharpe, Toptracer President. “NGCOA and Toptracer share a vision of helping golf course owners succeed. We look forward to connecting with NGCOA members to show how our technology can turn their driving range into a destination that generates new revenue streams, engages members in new ways, adds value to memberships, and results in more meaningful practice sessions.”

  • NGCOA Announces 2022 Award Winners

    Each year, the NGCOA recognizes the most outstanding members of the past year, and the individuals and organizations that have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business. Read the official release here and see the full list of past award winners here.
    All winners will be recognized during Golf Business Conference 2022, January 24-26, 2022 in Orlando, Florida. Visit for details and registration.
  • Annika Sorenstam to Receive 2022 Award of Merit from the National Golf Course Owners Association

    NGCOA is pleased to announce Annika Sorenstam as the recipient of its 2022 Award of Merit, the organization’s most prestigious award, which recognizes long-term and significant contributions to the game of golf. Annika will accept the award, and then sit down with NGCOA CEO Jay Karen for a conversation and audience Q&A, on Wednesday, January 26 during NGCOA’s Golf Business Conference 2022 in Orlando, FL.

    “We are thrilled to present the 2022 Award of Merit to Annika Sorenstam,” said Jay Karen, NGCOA CEO. “Like so many champions before, Annika’s long-term success and contributions to the game have fueled an enormous interest and engagement in our game worldwide. The cascading effect of this has only served to benefit the golf course owners and operators around our industry. On behalf of the industry, we are simply delighted to recognize her.”

    Read the official release here and Annika's full biography here.
    The NGCOA Award of Merit and other NGCOA annual awards will be presented throughout the Golf Business Conference in Orlando from January 24-26, 2022. Learn more at
  • Registration Opens for Golf Business Conference 2022

    Golf Business Conference, the largest annual meeting of golf course owners and operators and hosted by the National Golf Course Owners Association, is now registering attendees for the 2022 event, which returns to its in-person format in Orlando, Florida from January 24 through 26 (alongside the 2022 PGA Show). Golf course owners, operators, general managers, directors of golf and many others who are responsible for the success of golf course businesses can learn more about and register for Golf Business Conference 2022 (GBC22) at

    The Rosen Centre Hotel will serve as the official host hotel, where most GBC22 education and networking will take place. A GBC22 conference registration pass includes eight expert-led, business-critical education sessions, various networking receptions and meals, the new Sponsor Fair & Happy Hour, and the annual NGCOA Awards luncheon. Two pre-conference sessions, the annual Yamaha Golf Outing, and guest passes to social and networking events are optional additions.

    GBC22 attendees can also participate in a wide range of programs and activities at the 2022 PGA Show at the adjacent Orange County Convention Center (OCCC). Various PGA Show Education Conference sessions also will be available to GBC22 attendees as well.

    All GBC22 education sessions will be eligible for continuing education credits from the PGA of America, as well as the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA).

    More information about speakers, sessions, social and networking events, sponsors, and hotel accommodation options can be found at