The NGCOA today released its latest publication, the 2024 Golf Business Pulse Report. The report, which was developed and produced in partnership with Sports and Leisure Research Group (SLRG) and is sponsored by Pepsi, examines critical issues that golf course owners and operators are facing today. The report’s data, analysis and insights on opinions, challenges and emerging trends are essential for business planning in the year ahead.
Continuing the strategy of the inaugural 2022 Golf Business Pulse Report, this year’s edition also incorporates perspectives drawn from in-depth interviews conducted with NGCOA members, and a comprehensive and empirical survey of hundreds of facility owners and operators. It uncovers trends and issues, and reveals significant shifts and developments, in the areas of Operations, Agronomy and Marketing.