• USGA Shares Customer Experience Findings via NGCOA's Golf Business LIVE

    Register now to attend the National Golf Course Owners Association’s (NGCOA) two-part Golf Business LIVE webinar series,
    "Driving Revenue Through the Golfer Journey: Experience Satisfiers and Dissatisfiers."

    This webinar series is free to attend and will take place Tuesday, November 17 and Thursday, November 19 at 1:00 PM ET and will be presented by the USGA and its research team:

    • David Pierce, Director of Research and Operations, Green Section, USGA
    • Kris Schoonover, PhD, Director of Operations/Asst Competitions Director, Erin Hills & Professor, University of Wisconsin - Stout
    • Eric Brey, PhD, Professor, University of Wisconsin - Stout

    A login link will be emailed to you one hour before the event

    The team will take a deeper dive to uncover what golfers really want from their golf journey (both on and off the course), and explore what critical data owners and operators need to consider before, during and after a round of golf. The information will help operators of all course types understand the scope of the golfer experience journey, including:

    • How to meet the needs of customers during the five phases of the golfer experience
    • Where business opportunities exist in the more than 1,000 golfer touchpoints
    • Top motivations and expectations of golfers from your course
    • Satisfaction of touchpoints related to pace of play, customer service, design and more
    • Which on-course touchpoints create satisfaction and dissatisfaction

    The NGCOA will also host a sneak peek of these research efforts with
    David Pierce, Kris Schoonover, and Eric Brey during Golf Business LIVE on Wednesday, November 11 at 3:00 PM ET. Jay Karen, NGCOA CEO and Don Rea, PGA, Augusta Ranch Golf Club. Register now!

    NGCOA’s Golf Business LIVE webinar series covers the latest happenings in the golf industry, shares informative content as it relates to the success of your golf course operations, and offers an interactive question and answer session with attendees. Click here to watch previous NGCOA webinars.