Announcements

  • Driving Demand, Revenue and Retention Across the Golfer Journey

    By: Renée Flowers Renée Flowers , one month ago
    NGCOA's latest research report is now available!

    Golf participation is surging. But with this growth comes challenges: tee sheet management is under more strain than ever, no-shows and cancellations persist, operational efficiency is being tested and customer expectations continue to climb.

    NGCOA has teamed up with Lightspeed to produce Driving Demand, Revenue and Retention Across the Golfer Journey.

    In this whitepaper you will learn:

    • The cost of no-shows and how to combat them
    • The keys to securing more tee time bookings
    • How to drive more retail and F&B revenue on site
    • How to retain golfers and turn them into loyal customers

  • Bob Parsons, Founder of GoDaddy and PXG, Joins Us at Golf Business TechCon 2025!

    By: Renée Flowers Renée Flowers , 4 months ago

    We're excited to welcome Bob Parsons to Golf Business TechCon 2025! Bob will join NGCOA CEO Jay Karen, and President of the PGA of America and Owner of Augusta Ranch Golf Club Don Rea, for our on-location episode of Golf Business LIVE, on Tuesday, October 14 live from TechCon25 in Frisco, Texas! What a way to kick off the industry’s only conference specifically designed to explore technology that's transforming the business of golf.

    Bob will share how he has blended cutting-edge innovation with bold entrepreneurship to shake up both the tech and golf equipment industries, and his insights on risk, reinvention and relentless pursuit of performance. Don’t miss this dynamic session where business meets the future of golf!!

    Golf Business TechCon 2025 attendees will also receive a copy of Bob’s new book, a New York Times Bestseller, FIRE IN THE HOLE!, in which he tells the story of how he went from having absolutely nothing to making more than $3 billion.

    The first 100 registrants save $100 — and this event always sells out. 

  • NGCOA Partners with Paychex

    By: Renée Flowers Renée Flowers , 11 months ago

    The NGCOA is pleased to announce its new partnership with Paychex, a leading provider of human resources, employee benefit solutions, insurance and payroll services. As part of this partnership, Paychex will join the suite of back office service benefits within the NGCOA Smart Buy Marketplace, and provide NGCOA members with significant discounts on fees for payroll bundles and HR solutions. Paychex will also be recognized as a Participating Sponsor of GBC25. 

  • Yamaha Golf-Car Company Extends NGCOA Partnership for Additional Four Years

    By: Renée Flowers Renée Flowers , 11 months ago
    NGCOA is excited to announce a four-year extension with our Yamaha Golf Car partnership. Continuing its position as the “Official Golf Car Partner” of the NGCOA, Yamaha will bring additional value to NGCOA members and Yamaha’s customer base by offering incentives on Yamaha golf and utility vehicle purchases/leases through the NGCOA Smart Buy Marketplace purchasing program, complimentary memberships to the association, and more.
     
    Through this continued relationship, Yamaha maintains its Premier and Executive Partner status, which enhances its valuable business relationships and positions its innovative vehicles, along with the entire Yamaha brand, as a leader in the golf industry.