Announcements

  • Driving Demand, Revenue and Retention Across the Golfer Journey

    By: Renée Flowers Renée Flowers , one month ago
    NGCOA's latest research report is now available!

    Golf participation is surging. But with this growth comes challenges: tee sheet management is under more strain than ever, no-shows and cancellations persist, operational efficiency is being tested and customer expectations continue to climb.

    NGCOA has teamed up with Lightspeed to produce Driving Demand, Revenue and Retention Across the Golfer Journey.

    In this whitepaper you will learn:

    • The cost of no-shows and how to combat them
    • The keys to securing more tee time bookings
    • How to drive more retail and F&B revenue on site
    • How to retain golfers and turn them into loyal customers

  • Bob Parsons, Founder of GoDaddy and PXG, Joins Us at Golf Business TechCon 2025!

    By: Renée Flowers Renée Flowers , 3 months ago

    We're excited to welcome Bob Parsons to Golf Business TechCon 2025! Bob will join NGCOA CEO Jay Karen, and President of the PGA of America and Owner of Augusta Ranch Golf Club Don Rea, for our on-location episode of Golf Business LIVE, on Tuesday, October 14 live from TechCon25 in Frisco, Texas! What a way to kick off the industry’s only conference specifically designed to explore technology that's transforming the business of golf.

    Bob will share how he has blended cutting-edge innovation with bold entrepreneurship to shake up both the tech and golf equipment industries, and his insights on risk, reinvention and relentless pursuit of performance. Don’t miss this dynamic session where business meets the future of golf!!

    Golf Business TechCon 2025 attendees will also receive a copy of Bob’s new book, a New York Times Bestseller, FIRE IN THE HOLE!, in which he tells the story of how he went from having absolutely nothing to making more than $3 billion.

    The first 100 registrants save $100 — and this event always sells out. 

  • NGCOA Partners with Paychex

    By: Renée Flowers Renée Flowers , 10 months ago

    The NGCOA is pleased to announce its new partnership with Paychex, a leading provider of human resources, employee benefit solutions, insurance and payroll services. As part of this partnership, Paychex will join the suite of back office service benefits within the NGCOA Smart Buy Marketplace, and provide NGCOA members with significant discounts on fees for payroll bundles and HR solutions. Paychex will also be recognized as a Participating Sponsor of GBC25. 

  • Yamaha Golf-Car Company Extends NGCOA Partnership for Additional Four Years

    By: Renée Flowers Renée Flowers , 10 months ago
    NGCOA is excited to announce a four-year extension with our Yamaha Golf Car partnership. Continuing its position as the “Official Golf Car Partner” of the NGCOA, Yamaha will bring additional value to NGCOA members and Yamaha’s customer base by offering incentives on Yamaha golf and utility vehicle purchases/leases through the NGCOA Smart Buy Marketplace purchasing program, complimentary memberships to the association, and more.
     
    Through this continued relationship, Yamaha maintains its Premier and Executive Partner status, which enhances its valuable business relationships and positions its innovative vehicles, along with the entire Yamaha brand, as a leader in the golf industry.

  • NGCOA 2025 White Papers Come to Life In the GBC25 Research Track!

    By: Renée Flowers Renée Flowers , 11 months ago

    We're excited to share details about the “GBC25 Research Track” education content, a series of three consecutive sessions during the Tuesday program dedicated to the association’s soon-to-be-released 2025 research publications. Within each of these sessions, GBC25 attendees will explore the analysis, discuss the data and findings with the authors and subject matter experts, and construct real-world scenarios to determine how to use this critical information into their golf operations.

    • A Modern Guide to Golf Marketing — Your Back-Office Blueprint
    • The Doctors Are In — Need-to-Know Results from the 2025 Golf Business Pulse Report
    • Cyber Risk And Data Protection — Shield Your Golf Business From Greens To Screens

    Learn more about GBC25 and peruse this track and the entire education agenda at golfbusinessconference.com.

  • Congratulations to the 2025 NGCOA Award Winners!

    By: Renée Flowers Renée Flowers , 11 months ago

    Each year, the NGCOA recognizes the most outstanding members of the past year, and the individuals and organizations that have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business. Click here to see the list of current and past winners. This year's winners will be recognized throughout NGCOA’s Golf Business Conference 2025, being held January 20-22, 2025 in Orlando, Florida.