Utilization is a measure of the use of an owner’s assets. Just as every hotel owner knows occupancy rate, every golf course owner should know his or her own measures of utilization—specifically, the proportion of tee times that they’re selling.
To determine your course’s utilization, Henry DeLozier, a principal with Global Golf Advisors, urges owners and operators to calculate realistic capacity, allowing for days of closure due to all reasons. Divide the realistic capacity of your golf course by the number of rounds played to indicate utilization. Utilization equals realistic capacity divided by rounds played.
If you’re selling more than 50 percent of your capacity, you’re out-performing the average in most markets.