An emphasis on additional services may help elevate your golf club above others in a competitive market. That’s been the case with the Paradise Pointe Golf Complex in Smithville, Missouri.
The facility, located about 30 minutes north of Kansas City, will play approximately 50,000 rounds this year on its two courses. But management of Paradise Pointe has been able to distinguish the facility from other public courses in the area by focusing on service.
“We pride ourselves on customer satisfaction,” says general manager Eddie Hall. “We want all our clients to have a good time and, hopefully, their day will seem a little better after they come out here and enjoy themselves.”
The two most distinct areas of customer service at Paradise Pointe involve clubs and equipment. Each member of the golf staff is trained and certified by the industry’s major club manufacturers. Staffers are adept at working with students to ensure they walk away with clubs that have the proper loft, lie and grip for their respective games.
These skills prove particularly helpful following the club’s massive demo day each spring, which features vendors from most of the major manufacturers. “This is one of the largest demo days in the Midwest,” Hall says. “We have people come from all over to try out new equipment.”
And when customers purchase equipment at Paradise Pointe, the staff is able to provide the club-fitting skills needed to ensure satisfaction. “We have found that if you do things the right way, people will come back,” Hall notes. “That goes for everything we do, from the golf course to the club fittings to the restaurant. We have high standards, and I think people respect that.”
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