When it comes to adding revenue, you might want to get a grip. The grip on a golf club, that is.
Tom Siddon, head professional at Massena Country Club in upstate New York, believes course operators should instruct their students and customers to pay as much attention to their grips as they do to their clubs’ shaft lengths and lofts. After all, having the wrong size grip can have an adverse effect on a golf swing. A grip that’s too small may cause tension in the hands, while a grip that’s too big may prohibit proper release of the club.
In conducting a grip evaluation, Siddon says it’s important to find out things like a student’s preference for feel, how tacky they like their grips and whether or not they want cord. After taking care of the essentials, they can look for colors that match their personality.
“There are plenty of options to offer consumers that will work best for their games and preferences,” he says.
The instructors at Massena always make sure students have the proper-sized grips when they conduct a club fitting. According to Siddon, the staff also keeps an eye on members’ grips during clinics or lessons. If they see something amiss, the professionals offer to find the proper grip and replace it.
There’s also a bottom-line benefit. The price for the average grip is around $9, which includes labor to install. Considering Siddon sells hundreds of grips each year, it provides his golf shop “with a nice boost in revenue.”
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