Tomorrow may be the first day of July, but there’s still time to take part in Take Your Daughter To the Course Week, a weeklong program that helps introduce young women to the game of golf while also promoting Family Golf Month’s (July) mission of family togetherness.
When Take Your Daughter To the Course Week was launched more than a decade ago, the NGCOA asked participating courses to offer at least one complimentary instructional clinic and free green fees for girls participating in the event. Thousands of facilities nationwide participated, and girls flocked to the venues in droves.
This year, participating course operators are encouraged to develop similar promotions that will entice young and old alike to participate in Take Your Daughter To the Course Week and other Family Golf Month events. Effective strategies to market and promote the event include offering budget-friendly tutorials on the game of golf, instructional clinics and free green fees. In the past, some course owners have also:
• advertised the event on a calendar posted inside each of their golf carts;
• encouraged the ladies in their women’s golf leagues to bring their daughters;
• sent out email blasts, hung signs in their restrooms, and advertised in their local newspaper;
• offered complimentary golf to the adults accompanying the girls at certain times during the event; and
• handed goodie bags filled with spa treats.
Unlike years past, there isn’t a set date for this year’s Take Your Daughter To the Week. Instead, course owners and operators have the freedom to pick a week in July that works best with their calendars, a change that should entice more facilities to participate.