Looking to attract more women to your course? If so, consider this promotion.
In 2014, management of Candlewood Valley Country Club in New Milford, Connecticut, introduced “Ladies of the Night,” the club’s version of a girls’ night out. For $25, participants received a short, mini-group lesson with a professional on the practice range (and on the course on select nights), as well as a complimentary beverage and signature appetizer afterwards to help everyone unwind. The program, which was held each Tuesday evening (5:30-7:30) throughout the season and included its own branding, was designed to generate business during a softer time period and take the intimidation factor out of golf for women.
“What started out on a Tuesday night with four ladies swelled into a good problem,” says director of golf Pete Cavalli, noting that the club plans to add another night this season to accommodate demand. “It not only creates new customers for golf, it also brings in food-and-beverage revenue as well—all at an affordable price.”