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Buyers Guide Accelerate


GOLF INDUSTRY DEFINITIONS

The following definitions are terms familiar to the business and game of golf. This list of industry definitions has been adopted by the GOLF 20/20 Executive Board and approved by all leading golf associations – GCSAA, LPGA, NGCOA, NGF, PGA of America, PGA TOUR, and the USGA as of March 2002.

The GOLF 20/20 Executive Board consists of Jim Awtrey, CEO of the PGA of America; David Fay, Executive Director of the United States Golf Association; Tim Finchem, Commissioner of the PGA TOUR; Mike Hughes, Executive Director of the National Golf Course Owners Association; Steve Mona, CEO of the Golf Course Superintendents Association of America; Wally Uihlein, CEO and Chairman of the Acushnet Company; and LPGA Commissioner Ty Votaw.

The list of definitions includes areas of participation such as rounds of golf and levels of adult and junior participation; fans, television viewers and consumers; and golf courses and facilities, including alternative facilities and golf ranges.


ROUNDS

REGULATION ROUND: A Regulation Round of golf is defined by one person who tees off in an authorized “start” on a regulation golf course. The round is not defined by the number of holes played or the fees paid.

ALTERNATIVE ROUND: An Alternative Round is defined by one person who tees off in an authorized “start” on an alternative golf course. The round is not defined by the number of holes played or the fees paid.


PARTICIPATION

PARTICIPANT: A Participant is a person five years of age or above who played at least one regulation round of golf, or utilized an alternative facility or golf range at least once in the past 12 months. The total number of participants is determined by adding the number of golfers, alternative golfers, junior participants, and range users.

GOLFER: A Golfer is a person age 18 or above who has played at least one regulation round of golf in the past 12 months.

OCCASIONAL GOLFER: An Occasional Golfer is a golfer who plays less than eight regulation rounds in a year.

CORE GOLFER: A Core Golfer is one who plays eight to 24 regulation rounds in a year.

AVID GOLFER: An Avid Golfer is one who plays 25 regulation rounds or more in a year.

FORMER GOLFER: A Former Golfer is any person who was at one time a Golfer, but has not played a regulation round of golf in the past 24 months.

ALTERNATIVE GOLFER: A person age 18 or above who has played at least one alternative round in the past 12 months, but has not played a regulation round.

JUNIOR PARTICIPANT: A Junior Participant is any person from five to 17 years old who has played at least one regulation round in the past 12 months, or utilized a golf range or alternative facility in the past 12 months.

JUNIOR GOLFER: A Junior Golfer is any person from five to 17 years old who has played at least one regulation round in the past 12 months.

CORE JUNIOR GOLFER: A Core Junior Golfer is any Junior Golfer who plays at least 8 regulation rounds of golf in a given year.

AVID JUNIOR GOLFER: An Avid Junior Golfer is any Junior Golfer who plays at least 25 regulation rounds in a given year.

RANGE USER: A Range User is anyone age 18 and above who participates in golf in the course of a given year only by utilizing a golf range.


GOLF FANS

GOLF FAN: A Golf Fan is a person who expresses at least some degree of interest in golf, whether he or she is a participant or not.

AVID FAN: An Avid Fan is a person who expresses a high degree of interest in golf.

NON-FAN: A Non-fan is a person who indicates they do not have any interest in golf.

NONPARTICIPATING FAN: A Nonparticipating Fan is a person who expresses at least some degree of interest in golf but is not a participant.


VIEWERS

GOLF TOURNAMENT VIEWER: A Golf Tournament viewer is someone who watches at least one live golf tournament on television in a given year.

OCCASIONAL TOURNAMENT VIEWER: An Occasional Tournament Viewer is someone who watches five or fewer live tournaments on television in a given year.

CORE TOURNAMENT VIEWER: A Core Tournament Viewer is someone who watches six to 15 live tournaments on television in a given year.

AVID TOURNAMENT VIEWER: An Avid Tournament Viewer is someone who watches more than 15 live tournaments on television in a given year.


CONSUMERS

CORE CONSUMER / BEST CUSTOMER: As stated at the 2001 GOLF 20/20 conference as part of the Segmentation Research, a Best Customer is defined as a golfer who plays at least 25 regulation rounds per year OR is the head of a household that spends at least $1,000 per year on golf fees and equipment.


FACILITIES AND COURSES: TYPES

REGULATION GOLF FACILITY: A Regulation Golf Facility is defined as a golf complex where there is at least one regulation golf course.

REGULATION GOLF COURSE: A Regulation Golf Course is defined as any nine-hole or 18-hole golf course that includes a variety of par three, par four and par five holes, and is of traditional length and par; a nine-hole facility must be at least 2,600 yards in length and at least par 33, and an 18-hole facility at least 5,200 yards in length and at least par 66.

ALTERNATIVE FACILITY: An Alternative Golf Facility is defined as a golf complex that does not include a traditional golf course, but includes at least one alternative course.

ALTERNATIVE GOLF COURSE: Alternative Golf Courses include the following:

PAR-THREE COURSES: Par Three Courses arecourses comprised exclusively of par three holes that average at least 100 yards in length.

EXECUTIVE COURSES: Executive Courses are short courses with a variety of par three, par four and/or par five holes. Eighteen-hole executive courses are 5,200 yards in length or less, with a par of 65 or less.

COURSES OF NONTRADITIONAL HOLE CONFIGURATION: Courses of Nontraditional Hole Configuration would include courses where the holes are of traditional length in something other than a nine or 18-hole configuration.

PITCH & PUTT COURSES: Pitch & Putt coursesare short par-three courses where the holes average less than 100 yards in length.


FACILITIES AND COURSES: STRUCTURE

PRIVATE GOLF COURSE: A Private Golf Courses is a facility where play is restricted to members and their guests.

RESORT GOLF COURSE: A Resort Courses is a golf facility usually affiliated with a lodging component.

PUBLIC ACCESS GOLF COURSE: A Public Access Golf Course is a facility that provides at least limited access and which may or may not offer memberships. Public access courses include:

DAILY FEE GOLF COURSE: A Daily Fee Course is a privately owned course that is open to the public without restriction.

SEMIPRIVATE GOLF COURSE: A Semiprivate course is a public course that also offers memberships

MUNICIPAL GOLF COURSE: A Municipal course is one that is owned by a tax-supported entity such as a city, county or state, which is open to the general public at all times.

MILITARY GOLF COURSE: A Military Golf Course is one affiliated with a military base where members of the military and their families receive preferred rates.


GOLF RANGES

GOLF RANGE: A Golf Range is a facility where the public has the opportunity to hit golf balls. A range that is not open to the public, as at private and resort facilities, is not included in this definition.

STAND-ALONE RANGE: A Stand-alone range is a golf range that is not part of a complex including other golf components.


NONTRADITIONAL FACILITIES

We use the term nontraditional facilities to describe any golf-related facility that involves participation, but is not covered in the above definitions.

Examples of nontraditional facilities include upscale putting courses, miniature and putt-putt golf courses, indoor simulators, etc.


© 2000, National Golf Course Owners Association