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NGCOA Partners with Players 1st to Offer Members Free Survey Tool
and Big Savings on Player Experience Management Software

Charleston, S.C. (September 5, 2018) - The National Golf Course Owners Association (NGCOA) is pleased to announce its newest member benefit from Players 1st, the leading player experience platform designed to help golf clubs retain and recruit players through post-round player feedback.

The new NGCOA member benefit includes a free digital comment card courses can distribute to players via email, and access to a Players1st dashboard that will aggregate all survey responses and provide a net promoter score for the course. NGCOA members will also receive 55% off Players 1st’s top-tier Combined Package which includes more comprehensive automatic and ad hoc surveys, immediate results, dialogue features and downloadable reports.

This benefit is mutually-beneficial to golf courses, NGCOA and the entire golf industry: Players 1st will provide each course with regional benchmarking reports to show how their players’ experience stacks up against other courses in the area, and the overall data and reporting will give NGCOA the insight it needs to develop pertinent education for its members.

“Golf course operators know it’s very hard to decide where to spend resources in a complex operation. What I like most about the Players 1st system is that operators will know directly from customers what’s important to them, where the business is excelling and exactly where management should consider focusing resources for improvement,” said Jay Karen, Chief Executive Officer of NGCOA. “The best operators are not afraid of customer feedback, and this system simply makes better operators. NGCOA is glad to be a partner.”

“We are very excited to be establish this strategic partnership with NGCOA and the opportunity to provide their members with the tools they need to drive their business results,” said Peter Smith, SVP/GM of Players 1st North America. “Comprehensive customer experience solutions have historically been out of reach for many course operators but through this new relationship, NGCOA members will be able to gain access to our best in class customer experience technology, allowing them to make data driven decisions and close the loop with their customers.”

About Players 1st
Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience.  Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests. For more information about Players 1st visit www.players1st.golf and follow Players 1st on Twitter and LinkedIn.

The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The Association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit www.ngcoa.org or call 1-800-933-4262.

Media Contacts:

Morten Bisgaard
Players 1st Communications 
+45 72 288 288

Renee Flowers
Director of Marketing and Communications

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