The NGCOA is partnering with other leading golf industry organizations to grow the game. Here's a summary of the key industry growth initiatives currently underway:
GOLF 20/20 - GOLF 20/20: Vision for the Future is a collaborative effort of the largest and most influential forces within the golf industry. From associations and manufacturers to course owners/operators and the media Golf 20/20's participants are intently focused on the game and its future. The NGCOA is a founding member of Golf 20/20 and has a seat on its Executive Board. The mission of this effort is to align the global golf community behind initiatives that address the future of golf in a strategic manner, with an emphasis on accelerating growth in participation and interest creating new avenues of access into the game. GOLF 20/20 is managed by the World Golf Foundation. www.golf2020.com
Play Golf America - Play Golf America is the industry-leading player development initiative, developed by industry leaders as a comprehensive, coordinated marketing strategy. Play Golf America's aim is to grow participation and drive traffic to golf facilities throughout the country. Currently, this is being done through an active event calendar and aggressive promotional efforts, all culminating with traffic being driven to a single portal: www.playgolfamerica.com
Juniorlinks.com: In November 2000, senior members of the golf industry gathered as part of a program called GOLF 20/20: Vision for the Future. One of the major areas identified was junior golf. Rather than create a new program, it was decided to first gather information on the extent of junior golf in America, and to establish a forum for communication. The first phase of that effort is www.juniorlinks.com , which contains an ever-growing database of junior programs in this country, and will ultimately provide a vehicle for communication for junior golfers, their parents, and junior program administrators. The USGA Foundation has assumed responsibility for management of the content of www.juniorlinks.com, but all golf industry associations are involved in this key player development strategy.
