New USGA Research: Forward Tees for the Future By George Waters, Senior Manager, Green Section Education, USGA This article is repurposed from 4/2023, Vol. 61-06 of the USGA Green Section Record
By Jon Last, President, Sports and Leisure Research As seen in NGCOA Research Center's 'Latest Data and Reports' Dashboard Much of the industry banter surrounding rounds growth has been attributed to the perfect storm created by the COVID 19 pandemic.
By Jon Last, President, Sports & Leisure Research Group As seen on NGCOA's Research Center dashboard For as long as we’ve been studying golfer behaviors and attitudes, we have sought to understand the major inhibitors to greater engagement and participation in golf.
By Jon Last, President, Sports and Leisure Research As seen in NGCOA Research Center's 'Latest Data and Reports' Dashboard Our nationally acclaimed Back to Normal Barometer study has been consistently pulsing U.S. consumer attitudes since the onset of the COVID 19 pandemic.
By Jon Last, President, Sports & Leisure Research Group As seen on NGCOA's Research Center dashboard Business cycles are a never ending tug of war between opposing economic conditions
By Jon Last, President, Sports & Leisure Research Group As seen on NGCOA's Research Center dashboard March of 2020 sure feels like a lot longer than two years ago
The report, developed and produced in partnership with Sports and Leisure Research Group (SLRG), and sponsored by the United States Golf Association (USGA), examines critical issues that golf course owners and operators are facing today; it gives a macro perspective on the state of the golf course operations business and takes a deeper dive into three key operating areas: Operations, Agronomy and Customer Development & Engagement
By Jim Koppenhaver, President, Pellucid Corp As seen in NGCOA Research Center's 'Latest Data and Reports' Dashboard September Golf Playable Hours (GPH) were unusually flat for one of our "shoulder season" months, registering +1% change vs. 1 year ago.
In this House Chat segment, Jim Koppenhaver, Founder & President of Pellucid Corp provides a detailed overview of the new Golf Market Research Center (GMRC) Pellucid he created with Stuart Lindsay, Principal, Edgehill Golf Advisors
By Harvey Silverman, Contributor, Golf Business | Silverback Golf Marketing My mother used to love the convenience of Kraft singles, perfect squares of processed American cheese neatly wrapped in peel-apart pouches. Long before the requirement of “use by” dates, she always...