AI in Action: A Hands-On Intensive for Golf Course Owners, Operators and Managers
Monday, August 31, 2026 | Bobby Jones Golf Course | Atlanta, GA
Step away from the day-to-day and step into the future of golf course marketing and operations at an exclusive, high-impact, in-person workshop designed specifically for industry professionals. Register today to join us August 31 from 8:30 am – 4:30 pm at Bobby Jones Golf Course; you’ll dive into an immersive experience that will deliver practical AI strategies you can implement immediately — no tech background required!
If you're ready to modernize your marketing, streamline operations, and lead your facility with confidence in the AI era, this is your opportunity. Seats are limited to ensure a personalized, high-value experience so don’t wait.
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Speakers
Allison George
Owner & “Wizard of Fun”, Toad Valley Golf Course (IA)
Mike Hendrix
Technology and Data Advisor, Ohio Golf Course Owners Association & Pennsylvania Golf Course Owners Association | President, smbGOLF | Host, Tech Caddie Podcast
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Schedule/Agenda
8:30 AM – 9:30 AM | Coffee & Conversation
Start the day building meaningful connections with fellow golf course leaders. Share challenges, exchange ideas, and set the tone for a collaborative, forward-thinking experience.
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9:30 AM – 10:20 AM | Session 1: SOPs, Handbooks and Staff Chatbots
Your team's knowledge shouldn't live in your head. In this practical session, Allison George will demonstrate how AI can help golf course operators quickly update employee handbooks, document standard operating procedures (SOPs), and create systems that make critical information accessible to staff. Learn strategies for involving your team in the SOP creation process, reducing confusion, improving consistency, and capturing valuable operational knowledge before it walks out the door. You'll also discover how to build a staff-facing AI chatbot that can instantly answer common questions, helping reduce interruptions, streamline training, and minimize those late-night texts asking where the extra ketchup packets are stored.
10:20 AM – 11:10 AM | Session 2: The AI-Powered Website Tune-Up
Mike Hendrix leads this hands-on session to illustrate how AI can quickly identify opportunities to improve your website's most important pages. Learn how to make content more useful, more visible, and more effective at turning visitors into customers while uncovering issues that may be hurting performance. You'll leave with a simple framework for using AI to continuously strengthen your website without needing technical expertise.
11:10 AM – 12:00 PM | Session 3: Content on Autopilot
Creating a steady stream of content can feel overwhelming when you're already managing daily operations. Allison George will show you how to turn the photos, videos, and stories already being captured by your staff into a reliable content engine for social media, email marketing, and member communications. Discover simple AI-powered workflows that help organize content, generate ideas, and create weekly action plans based on your calendar and upcoming events. Takeaway practical systems for producing more content with less effort while keeping your marketing consistent and relevant throughout the season.
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.12:00 PM – 1:00 PM | Lunch
Over lunch (provided) you'll have time to recharge, connect, and continue conversations sparked during the morning session..
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1:00 PM – 1:50 PM | Session 4: Helping Google and AI Understand Your Golf Shop
Most golf shop pages contain valuable information, but without schema, search engines and AI platforms may not fully understand what the page offers. Mike Hendrix will demonstrate how AI can help create and optimize schema that clearly communicates your products, services, and business details while supporting stronger online visibility. You'll also learn how to test schema before publishing and leverage Google tools to drive more traffic from search and maps to your golf shop page.
1:50 PM – 2:40 PM | Session 5: Operational Intake Systems
From broken carts and irrigation issues to clubhouse maintenance requests, golf course operators are constantly fielding information from every direction. Allison George will reveal ways to create a centralized intake system that captures operational issues, assigns responsibility, and keeps projects moving forward without relying on endless text messages and sticky notes. Discover how AI and automation can help organize requests by department, prioritize tasks, and improve communication across your team. You'll leave with a framework for building more accountability, better visibility, and a more organized operation.
2:40 PM – 3:30 PM | Session 6: From Data to Decisions: AI-Backed Reporting
Golf business leaders have access to more data than ever, but turning that information into meaningful insights can be time-consuming. In this session, Mike Hendrix will reveal how to use AI to transform reports, spreadsheets, dashboards, screenshots, and performance metrics into clear, easy-to-understand summaries that highlight what changed, why it matters, and what actions should be considered next. Attendees will leave with practical workflows and repeatable prompts for creating executive-ready reports covering website performance, Google Business Profile activity, customer reviews, sales trends, marketing results, and more.
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3:30 PM – 4:30 PM | Happy Hour & Networking
Happy Hour sponsored by PGA of America
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Wrap up the day with continued networking in a relaxed setting. Exchange ideas, solidify connections, and discuss how you’ll put your new AI strategies into action.
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Why Attend?
- Practical, real-world AI applications tailored for golf course operators
- Hands-on workshops with immediate takeaways
- Networking with forward-thinking industry peers
- A Certificate of Completion awarded at the close of the workshop
- This workshop will be eligible for the following continuing education credits:
PGA of America: 4 required PDRs
LPGA: 4 non LPGA CUs
GCSAA: .4 education points
CMAA: 4 Other Education Credits
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Registration Details
Seating is limited to the first 50 registrations to ensure a personalized, high-value experience.
- $399 for NGCOA Members
- $599 for Non-Members (or join NGCOA today to save on this event and take advantage of NGCOA member benefits and community all year long!)
If you're ready to modernize your marketing, streamline operations, and lead your facility with confidence in the AI era, this is your opportunity.
Seats are Limited so secure yours NOW — and step into the future of golf business success.
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Hotel Options
Intercontinental Buckhead
3315 Peachtree Rd NE
Atlanta, GA 30326
404-946-9000
Kimpton Sylvan Atlanta - Buckhead
374 East Paces Ferry Rd NE
Atlanta, GA 30305
407-531-8900