9:30 AM – 9:40 AM

9:40 AM – 10:20 AM

10:30 AM – 11:10 AM

11:20 AM – 12:00 PM

12:10 PM – 12:50 PM

1:00 PM – 1:40 PM

1:50 PM – 2:30 PM

2:40 PM – 3:20 PM

powered by Rockerbox

3:30 PM – 4:10 PM

4:20 PM – 5:00 PM

From Missed Calls to Full Tee Sheets: The CourseRev AI Ecosystem for Golf Operators

Every golf course operator knows the pain points: phones ringing off the hook during peak season, no-shows quietly draining revenue, and a lean staff stretched thin trying to do it all. In this session, CourseRev.ai founder Manna Justin shows how three connected AI products work together, right now, not "someday", to solve these problems end to end.

First, CourseRev Voice AI: a 24/7 AI phone agent that answers every call your course receives, books tee times, and answers member questions without ever putting anyone on hold, even at 2am or during your busiest Saturday morning rush. We'll walk through a live example of a real call coming in and show the AI handling it start to finish.

Next, Teemeup.ai: the golfer-facing side of the equation. Instead of golfers hunting across multiple booking sites, Teemeup is a conversational AI agent that finds and books tee times for them directly, bringing new demand straight to your tee sheet without any extra work on your end.

Finally, Prioritee.ai: our smart waitlist and revenue recovery engine. When a golfer cancels, Prioritee automatically matches the open slot with a waitlisted golfer based on their preferences, then sends automated confirmations and reminders by voice, text, and email, dramatically cutting no-shows and short-shows, the silent revenue killer most courses don't even measure.

Together, these three products form a single AI operations layer for a golf course: one that answers the phone, fills the tee sheet, and keeps it full. No new hardware, no rip-and-replace of your existing tech stack, and no AI hype, just practical tools golf course operators can start using this week.

Attendees will leave this session with a clear picture of what AI can realistically do for golf course operations today, plus a live look at how it performs on courses running it in production right now.

Manna Justin
CourseRev.ai
Co-Founder & CEO

Reviewing Insights, Not Invoices: How AI Gives Golf Operators Real-Time Financial Control

Golf course operators run complex, multi-department businesses. The pro shop, food and beverage, grounds, and maintenance teams each generate their own stream of invoices and vendor relationships, and manually coding, matching, and reviewing that paperwork pulls time away from the course and the clubhouse. It also leaves the door open for pricing errors, duplicate charges, and discrepancies to slip through unnoticed.

In this session, Eric Liddy, Vice President of Sales at Ottimate, will show how AI-powered automation gives golf operators a faster, clearer view of their accounts payable, without adding headcount or giving up control.

Eric will walk through a live demo of Ottimate's AI capabilities, including:

• Touchless Invoice Capture and Coding: Invoices are read, coded, and routed automatically instead of typed in by hand, cutting processing time from days to minutes.
• Real-Time Price Variance Detection: Vendor overcharges and price creep get flagged before payment goes out, not after the money's already gone.
• A Conversational AI Assistant: Ask questions like "How many invoices came in last week?" or "Why was this invoice flagged?" and get an answer in seconds instead of running a report.
• Cross-Department Dashboards: See spend and vendor insights across every department and location in real time, instead of waiting until month-end to find out where the money went.

Attendees will leave with a practical understanding of how AI-driven AP automation applies to golf course and club operations specifically, and how to start using these capabilities in their own business right away. The session will include time for live Q&A.

Eric Liddy
Ottimate
Vice President of Sales

AI for Career Success: Practical Tools for Professionals

Artificial intelligence is rapidly becoming a valuable resource for professionals across the golf and club management industries. This interactive session, presented by PGA Career Services, will explore practical ways to apply AI tools to common workplace tasks—helping attendees work more efficiently, communicate more effectively, and make better-informed decisions.

Rather than focusing on theory or technical expertise, the workshop will emphasize real-world applications that professionals can use immediately. Topics may include using AI to strengthen resumes and cover letters, practice for interviews, analyze data, develop presentations, create job descriptions, and build evaluation rubrics. This session will provide practical ideas, examples, and strategies to help use AI responsibly and maintain a human-centered approach.

Jacque Madison
PGA Career Services
Director, Career Services (Mid-West)

Beyond the Fairway: Find the Tax Opportunities in Your Golf Property

Discover how AI-powered, expert-reviewed cost segregation can uncover tax opportunities—with cost-effective fees, faster turnaround, and a focus on compliance.

You invested in your golf property. Now discover whether eligible costs could qualify for faster depreciation—and potentially improve near-term cash flow.

In this live demonstration, Segmenti will show how AI-powered automation and expert review work together to evaluate property costs and identify potential cost-segregation opportunities. AI assists with document processing and analysis; professionals assess supporting evidence and tax treatment. Automation supports their work—it does not replace their judgment.

For golf property owners, the goal is practical: well-documented results, cost-effective fees, and shorter turnaround times. Whether you have acquired a property, renovated facilities, or completed capital improvements, this session will help you understand when a study may be worth exploring with your tax advisor.

Philip Wentworth, Jr.
Segmenti
Founder

How Satellite Technology and AI Can Enhance Your Golf Course Maintenance

Data-driven agronomy empowers your team’s decision making, facilitates communication, saves time & resources, and elevates playing conditions. During this demonstration, we will explore how technology has become the foundation to support your agronomy team in improving the golf course.

SkimTurf™ is an AI-powered precision turf management platform that transforms multispectral satellite imagery into continuous agronomic diagnostics and decision support for turf management. Seamlessly, without sensors, hardware, or manual data collection, it monitors turf quality, soil moisture, plant nutrients, vegetation health, and emerging stress across the entire course or sport fields.

The platform centralizes satellite diagnostics, historical trends, weather data, maintenance records, field examinations, AI insights, advanced reporting, team workflows, and a dedicated agronomic AI Agent in one operational hub. Superintendents can identify patterns, evaluate maintenance strategies, ask product or agronomic questions, generate reports, coordinate field actions, and measure results over time.

 Through John Deere Operations Center™ connectivity, SkimTurf turns insights into GPS-enabled prescription maps for targeted applications. Customers benefit from better playing conditions, optimized water and input use, earlier issue detection, improved operational efficiency, stronger stakeholder communication, and scalable precision turf management.

Frédéric Paczkowski
SkimTurf
General Manager

Purpose-Built for the Pro Shop: The Front Desk That Never Clocks Out

It's 7AM on a Saturday. The phone is ringing, there's a long line at the counter, and the first tee time is about to go off. Every call that rings out is a lost tee time, lesson, event inquiry, F&B spend, or a golfer who books down the road instead — and most properties have no clue how many they lost.

In this session, SpeakSport Co-Founder & CEO B.K. Browne puts SpeakSport's AI Front Desk on the line, live. Attendees will hear it pick up on the first ring, book a complex tee time, quote rates, and handle the curveballs your staff fields every day, with every reservation going straight into the tee sheet through SpeakSport's integrations with the platforms courses already run. They'll also be among the first to hear SpeakSport V2, a next-generation voice so natural that golfers won't know they're talking to AI.

SpeakSport is purpose built specifically for golf. Each course uniquely gets its own named AI team member, trained on that property's rates, policies, and personality, so golfers hear your course, not a call center. B.K. will share real results from neighborhood daily-fee courses to high-volume premium properties, and attendees will leave knowing exactly what it takes to go live and what to expect in the first few weeks. Bring your toughest pro shop question for live Q&A.

B.K. Browne 
SpeakSport
Founder & CEO 

Your Course, Your AI:  Live data for your own agents, and a tee sheet that builds itself

Most golf software traps your data inside its own dashboards. TenFore is opening it up — safely. In this session we'll demo two AI capabilities that put a course's own data to work.

First, Your Data, In Your Agents — a governed, read-only MCP server that lets a course connect its own AI agent (ChatGPT, Claude, Copilot, or a custom assistant) directly to its live TenFore data. Ask plain-language questions, generate and review reports, and analyze rounds, revenue, utilization, memberships, and F&B — reconciling numbers and surfacing trends without exports, BI projects, or handing anyone a static key. It's built like infrastructure, not a one-off: customers grant and revoke access themselves, every call is audit-logged and rate-limited, access is on/off per course, personal data is walled off behind a separate restricted boundary, and every financial figure is stored as an exact decimal so revenue never drifts by a fraction of a cent. Your data stays yours.

Second, the AI Tee Sheet Scheduler: describe the tee sheet you want in plain language — intervals, crossovers, blocks, shotguns, seasonal and event rules — and TenFore builds the schedule for you in seconds, instead of hand-editing a grid.

Together they point to where TenFore is headed: an all-in-one platform where your data isn't just captured, but usable — by your team, and by the AI agents you already trust.

Connect your own AI agents to your live course data — securely — and let AI build your tee sheet from a sentence.

Weston Farnsworth 
TenFore Golf
Senior Product Manager 

Feel vs Real: What the Data Actually Says About Your Golf Operation

Every good instructor knows the gap between feel and real. What a player feels on the backswing is almost never what the camera shows. Running a golf operation works the same way. What an owner feels is driving the P&L is rarely what the numbers say, because those numbers live in separate places: the tee sheet, the point of sale, the F&B system, payroll, inventory, and the general ledger. Nobody has time to reconcile all of it by hand, so most owners end up steering on feel.

Yardage Buk closes that gap. It is a business intelligence platform built specifically for golf course operations. You keep every system you already run. Yardage Buk sits on top, unifies the data, and presents it back to inform your business decisions.

In 40 minutes I will walk through the live platform using real operational data, not a slideshow. You will see:

A single General Manager view that puts golf, F&B, retail, membership, and agronomy on one screen, so you know where the facility stands before you finish your morning coffee.
AI insights that surface what needs attention right now: labor creeping past plan (labor runs 55 to 62 percent of operating expense at most courses), a retail category trending toward stockout, a soft spot in next week's tee sheet while there is still time to fill it.

Department detail your directors can act on, tied back to the numbers an owner, GM, or finance professional care about.
AI Forecasting that looks forward, instead of explaining last month after the money is already spent.
This is intelligence built for the person who owns the outcome. If you have ever closed out a month that felt strong and found a P&L telling a different story, this session was made for you.

Come see your operation the way the data sees it.

Alan McLaughlin
Yardage Buk
Founder