Get Linked. Play Golf.
Think of the "Got Milk?" campaign. Due to the popularity of soft drinks, the number of glasses of milk being consumed with steadily declining. So the milk industry banded together to execute a comprehensive national advertising campaign. And the rest is history.
Golf course owners today are finding themselves in much the same position. In response, the NGCOA created the Get Linked. Play Golf campaign - really, for two reasons. First, to drive players to courses all over the country -- particularly your course. Second, to provide a way for NGCOA members to utilize professionally- created marketing materials at a low cost. This program has been used successfully by courses all over the US, and in Canada. It can work for you, too.
CLICK HERE TO ORDER THE GET LINKED. PLAY GOLF KIT AND CORRESPONDING MATERIALS.
Here's what's available:
Get Linked Marketing Kit: This comprehensive marketing "how-to" contains five complete, professionally-designed advertising campaigns targeting these audiences: Juniors, Parents, Women, Seniors, and Business Professionals. The kit also contains information on negotiating media buys and other elements for implementing a successful marketing program. There are more than 100 black and white camera-ready ads of various sizes, plus radio scripts that can be tailored to include promotional information about your course. Color ads, posters, direct mail pieces, and television ads are also available. Price = $75.00 (value: $100,000.00!)
Digital Ads:
Electronic copies of the advertisements featured in the Get Linked Kit are now available to members who purchase or have in the past purchased the hard copy Kit. Price = $40.00.
Television Commercials: Two 30-second spots and two 15-second spots targeting the general public are available for order, in Beta and VHS format. The spots include a five-second tag at the end for the station to include your course name and phone number. The price is only $500.00 for all four spots. View the promotional advertisement here (2,919KB download / approx. 3 min to download)
Posters: Three full-color, 2' x 3' posters (one for each target audience) are available for you to order and display in your pro shop or with local partners. Each has a space available at the bottom for you to include your logo and special promotion. Price = $4.00/poster
CLICK HERE TO ORDER THE GET LINKED. PLAY GOLF KIT AND CORRESPONDING MATERIALS. OR CALL 800-933-4262 ext. 208 TO ORDER.
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