Sessions

To download available session handouts, see links below in red

Keynote Sessions:

NGCOA Opening Session - How to Compete in a Chaotic Economy
Golf Industry Show General Session I - Multiple Personalities in the World of Golf:  Strange Creatures and True Characters
Golf Industry Show General Session II - Start Where You Are

Educational Sessions:

MULTI-COURSE OWNER NETWORKING BREAKFAST:
Golf Digest Green Star Awards

MARKETING:
Solving the Marketing Puzzle: Course Owners Go Through the Process

USEFUL TECHNOLOGY WEAPONS:
What Every Owner/Operator Should Know about Technology and How It Can Come to Bite You: Useful Tech Weapons for Economic Battles - (download handout)

MEETING NEW CONSUMER DEMANDS:
Coming out of the Rough--What your Customers want in a "post recession market" - (download handout)

ROUNDTABLE:
Next Generation Roundtable

FOOD & BEVERAGE:
What’s the Percentage in Percentages? Improving F&B Sales and Profitability Through Value Engineering

MARKETING:
Now Build Your Marketing Plan - (download handout)

ONLINE MARKETING:
Top Ten Ways to Drive Revenue: Cyber-Charge Your Efforts with Online Marketing - (download handout)

ASSET MANAGEMENT:
What you want to know...what you need to know...what you ought to know...and what your competitors know
(download handout)

SUCCESSION PLANNING AND SELLING:
Are You Ready? Prior Planning & Organizing Gives You Options When Opportunity or Necessity Arise

BUDGETS:
Budget Cutting - (download handout)

ENVIRONMENT:
Playability or Aesthetics - What Really Matters? - (download handout)

ROUNDTABLE:
Get Golf Ready Roundtable

ENCOURAGING STAFF CREATIVITY:
Why Didn’t We Think of That? Creating an Organizational Culture of Innovation - (download handout #1,
download handout # 2)

ONLINE MARKETING:
NGCOA University: Integrated Marketing Communications and Technology

RECESSION AND COURSE VAUE:
The Impact of the Great Recession on the Value of Your Golf Course: How to get a handle on the value of your course when so few courses are selling - (download handout)

FINANCIAL BENCHMARKING:
Behind the Numbers: Leveraging Market Performance Data into Actionable Growth Plans - (download handout)

UTILIZING INTERNSHIPS:
NGCOA University: How to Maximize Internships to Benefit You, the Course Owner - (download handout #1, handout #2, handout #3, handout #4)

INCREASING REVENUE:
20 Unconventional Ideas to Maximize Revenue - (download handout)

CUSTOMER EVANGELIST:
Customer Loyalty Drivers: Customer Experience Management Practices and Tools to Maximize your Revenues
(download Steve Plummer handout, download Claye Atcheson handout)

LEARNING FROM OTHER INDUSTRIES:
Town Hall Meeting