Sunday, Feb. 7

1:00 pm – 6:00 pm

Registration at the Omni San Diego

5:00 pm – 7:00 pm

Opening NGCOA Board Meeting

Monday, Feb. 8

7:00 am – 6:00 pm

Registration at the Omni San Diego

10:30 am

2010 Club Car NGCOA Annual Golf Outing

6:30 pm – 7:00 pm

Key Leaders' Reception

7:00 - 8:00 pm

First Timer Reception
Next Generation Reception

8:00 pm – 10:00 pm

Opening Reception on Omni’s Palm Terrace

Tuesday, Feb. 9

7:00 am – 6:00 pm

Registration at the Omni San Diego

7:00 am – 8:00 am

Continental Breakfast
Multi-Course Owners Breakfast

8:30 am – 10:30 am

Opening Session
Keynote – “How to Compete in a Chaotic Economy”
Speaker: Todd Buchholz

10:45 am – 4:00 pm

NGCOA Chapter Executive Directors’ Forum

10:45 am – 11:45 am

Educational Sessions

• Solving the Marketing Puzzle: Course Owners Go Through the Process
• What Every Owner/Operator Should Know about Technology and How It Can Come to Bite You: Useful Tech Weapons for Economic Battles
• Coming out of the Rough--What your Customers want in a "post recession market"
• Get Golf Ready Roundtable
• What’s the Percentage in Percentages? Improving F&B Sales and Profitability Through Value Engineering

12:00 pm – 1:30 pm

Lunch on your own

1:45 pm – 2:45 pm

Educational Sessions

• Now Build Your Marketing Plan
• Top Ten Ways to Drive Revenue: Cyber-Charge Your Efforts with Online Marketing
• What you want to know...what you need to know...what you ought to know...and what your competitors know
• Are You Ready? Prior Planning & Organizing Gives You Options When Opportunity or Necessity Arise
• Budget Cutting

3:00 pm – 4:00 pm

Educational Sessions

• Playability or Aesthetics - What Really Matters?
• Next Generation Roundtable
• Why Didn’t We Think of That? Creating an Organizational Culture of Innovation
• NGCOA University: Integrated Marketing Communications and Technology
• The Impact of the Great Recession on the Value of Your Golf Course: How to get a handle on the value of your course when so few courses are selling

4:15 pm – 5:15 pm

Educational Sessions

• Behind the Numbers: Leveraging Market Performance Data into Actionable Growth Plans
• NGCOA University: How to Maximize Internships to Benefit You, the Course Owner
• 20 Unconventional Ideas to Maximize Revenue
• Customer Loyalty Drivers: Customer Experience Management Practices and Tools to Maximize Your Revenues

5:30 pm – 6:30 pm

Multi-Course Owner Reception

5:30 pm - 'til

Chapter Receptions

Wednesday, Feb. 10

7:00 am – 6:00 pm

Registration at the San Diego Convention Center

7:00 am – 8:00 am

Continental Breakfast

8:00 am – 12:00 pm

Executive Roundtable (invitation-only)

8:00 am – 9:00 am

Golf Industry Show Session I - Multiple Personalities in the World of Golf: Strange Creatures and True Characters
Speaker: Dr. Brian Little

9:00 am – 1:00 pm

CFO Roundtable (invitation-only)

9:00 am – 6:00 pm

Golf Industry Show open

10:15 am – 11:15 am

Combined Boards Meeting

12:00 pm – 2:00 pm

Western Chapters Lunch>

1:00 pm

Guided Subject Matter Tour: Food & Beverage

Thursday, Feb. 11

7:00 am – 6:00 pm

Registration at the San Diego Convention Center

7:00 am – 8:00 am

Continental Breakfast

8:00 am – 9:00 am

GIS Team Session II – “Start Where You Are”
Speaker: Chris Gardner

9:00 am – 6:00 pm

Golf Industry Show Open

9:30 am – 1:00 pm

TAO meeting (invitation-only)

2:00 pm

Guided Subject Matter Tour: Food & Beverage

2:00 pm – 4:30 pm

NGCOA Closing Board Meeting

4:00 pm – 6:00 pm

Show Floor Happy Hour

6:30 pm – 8:30 pm

Member Appreciation and Awards Dinner

Friday, Feb. 12

7:00 am – 11:00 am

Registration at the Omni

7:30 am – 9:00 am

Continental Breakfast with General Meeting

9:30 am – 11:00 am

Town Hall Meeting - What's Happening in Other Industries

9:30 am – 11:30 am

USGA Greens Section

11:00 am – 12:00 pm

Golf Business Problem Busters Networking Session