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Monday, January 28, 2008
Don't miss our pre-conference workshops,
chock-full of hands-on learning about subjects guaranteed to prepare you for
the future needs of your operation. Simply roll-over the items below for
details on what each workshop has to offer.
The 2008 Annual Conference will feature two
pre-conference workshops to explore in-depth issues of interest:
Family Business
Workshop
Past, Present and Future Trends of Golf Course
Marketing Online
Family Business
Workshop
Gregory Greenleaf, Senior Associate The Family
Business Consulting Group, Inc.
Who Should Attend: All members of the
family including spouses and adult children (and their spouses)
- Do you have children who are resentful about the
healthy salary and perks their siblings who work in the business are receiving?
- Do you have a family member working in the business
who is employed only because of their last name and not their abilities?
- Do you have an in-law working in the business who is
well paid but not really earning their salary?
- Are you ready to step back from day to day operations
but aren't sure whether your children are ready to take over?
- Are you worried about how strategic decisions will be
made after you have retired?
- Do you have a family member who won't give up power
or control?
- Are you worried about key employees leaving if you
appoint a family member as your successor?
- Are you working in a family business where you feel
your parent's generation is hanging on too long?
- Do you worry about who will referee between your
children after you have retired?
- Do you find yourself being caught in the middle
between your children & your spouse as they argue over the business?
Everyone who registers for the course in
advance will also be able to pose questions in advance of the seminar so that
we make this session as impactful as possible.
"We are grateful for Greg's help with
our family business, teaching us good governance. He has proven himself to be
professional, skilled, knowledgeable, respectful of confidences, courageous
under fire, sympathetic, supportive, empowering, funny, and challenging."
~ Julia Willis Crump
 Gregory
Greenleaf
Senior Associate The Family Business Consulting Group, Inc.,
Gregory is the former president of the Walter J. Greenleaf Company, a
regional manufacturer's representative and distributor serving the metal
cutting and manufacturing industry, and a former minority owner of Greenleaf
Corporation, a manufacturer of advanced cutting tool technology and technical
ceramic material for the computer industry.
As a consultant, Greenleaf
uses his personal experience in a family-owned business, plus his training as a
clinical psychotherapist, to help develop strategic plans that unify both the
family and the business. In doing so, his goal is to help prepare and empower
the next-generation for their future leadership and ownership roles. As a
family business consultant, Greg is committed to ensuring that family and
privately held businesses continue to thrive throughout the United
States.
Greg earned a BS in Studio Art and a BA in Philosophy from
Skidmore College in Saratoga Springs, New York. In 1987, he graduated from the
Master's program in Counseling Psychology at Lesley College Graduate School in
Cambridge, Massachusetts. He worked as a clinical psychotherapist in Boston,
Massachusetts for six years. When he left Boston to return to his family's
business, he had a thriving private practice, and was a Senior Clinician and
the Director of School Based Programs at the Center for Community Counseling.
Greenleaf utilizes his business and human service background, along
with his love of the arts by serving on boards for a number of non-profit
organizations. He is the chairperson of the Three Rivers Work Force Investment
Board, a federally mandated, employer-driven, policy-making organization that
establishes and maintains an employment training system for Pittsburgh and
Allegheny County. Greg is on the board of trustees for Allegheny College, and
as a member of its Campus Planning Committee, he assists in managing the $25
million North Quad Residential Housing expansion project. He also serves on the
Academic Affairs Committee and the Allegheny College Presidential Review
Committee.
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Technology
Workshop
Past, Present and Future Trends of Golf
Course Marketing Online
Susan Sweene, Author, Internet/e-Business
Expert, Business Owner
Drive your online success into high gear with
Susan Sweeney's Internet Marketing Half Day Workshop.
This half day workshop has been developed
specifically for golf course owners to tell them what they need to be
successful online. This workshop will be delivered in plain English and will
help golf course owners turn their Web site visitors into paying customers.
- 85% of people looking for information online use
search engines… are they finding your site? Find out how to get high
rankings in Google and Yahoo! and get more traffic to your site.
- You’ve got 5 seconds to grab your Web site
visitors’ attention - Learn what your target audience expects of your site
and how your site measures up.
- When you get more targeted visitors to your site, you
get more bookings. Susan Sweeney will show you proven techniques to increase
the number of targeted visitors to your site and increase your online sales.
- The Internet is constantly changing. Find out about
the latest trends in golf course online marketing.
- And much, much more...
"You can't afford to miss Susan
Sweeney's workshop. You will find yourself at a competitive disadvantage if you
do." - Tom Ridgeway, Owner, Hilton Head Rentals
 Susan
Sweeney
Susan is a best selling author, an internationally recognized
Internet marketing and e-business expert and a partner in an award winning Web
Development and Internet marketing business. Susan has delivered keynotes,
workshops and bootcamps to audiences on 4 continents.
Susan is the
author of the 8 Internet marketing books. These include 101 Ways to Promote
Your Web Site, which is now in its 6th edition, has sold over 70,000 copies and
has been translated into German and Spanish, The Formula for e-Business
Success, 3G Marketing on the Internet and Internet Marketing for Your Tourism
Business.
Susan is also the developer of the Tourism Internet Marketing
Bootcamp, a two day, comprehensive educational program that provides everything
you need to achieve e-business success.
Susan develops Internet
marketing webinars that she delivers bi-weekly via the Internet and has
recently developed a 6 week Secrets of Search Engine Success webinar training
program.
Susan holds the prestigious Certified Speaking Professional
(CSP) designation and was recently inducted into the Canadian Speakers Hall of
Fame by the Canadian Association of Professional Speakers.
Drive your
online success into high gear with Susan Sweeney's Internet Marketing Half Day
Workshop.
Susan Sweeney will provide you with all the latest and
greatest in the world of golf course Internet marketing and e-business
solutions. Susan will talk about what it takes to have a Web site that is up to
par - one that meets and exceeds the expectations of today's evolved consumers.
She will also show you how to keep them coming back as well as discuss the
latest technologies to hit the web - blogs, wikis, podcasting, interactive
maps, mobile marketing and RSS are just a few of the latest trends that will be
discussed.
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