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2008 Conference Recap


NGCOA keynote speaker knows how to have fun

As a teenager, Carr Hagerman and his friends used to sneak onto the grounds at Interlachen Country Club in Minneapolis. They were there to have fun, but not by playing golf. Instead, they would swim in the lake and run around on the greens - the kind of after-hours mischief that drives golf course owners and superintendents crazy. But to Hagerman's adolescent way of thinking, at least someone was having fun on the course.

"I didn't grow up thinking a golf course was a fun place to be, especially Interlachen because the golfers were always so intense," Hagerman told a captive audience during his passionate keynote presentation at yesterday's NGCOA Opening Session.

Hagerman now realizes that golf is - or should be - a fun experience. And he knows a thing or two about fun. As an adult, he's made it his business.

Hagerman is a motivational speaker and one of the foremost authorities on the FISH! Philosophy, a business approach designed to create workplaces full of fun, inspiration, creativity and innovation. The philosophy, which was borne from a 1998 documentary about Seattle's world-famous Pike Place Fish Market, is based on four key principles-Be There, Play, Make Their Day and Choose Your Attitude.

Hagerman used the market, where jovial fish handlers throw salmon and shellfish to the delight of tourists from around the world, as an example of a positive workplace and a vibrant culture where visitors walk away with lifetime memories.

"At this little marketplace in Seattle, where the stated mission is 'making a world that works better for everyone,' it's all about human connection," Hagerman said. "It has nothing to do with the fish. The competition is won through human engagement - one to one connection with one another."

Hagerman said golf courses have an inherent advantage in creating a fun environment because the game creates a "mutual association of celebration" amongst players. However, he said all of the time and money invested in the course is at risk if the employees, including those in the clubhouse, don't take the time make a connection with the patrons.

"When I play golf, I'm always amazed at how much energy is put into making sure the greens are absolutely perfect," he said. "And yet I wonder if we have someone similar to a superindendent managing our human resources in the same fashion, with the same commitment."

But Hagerman cautioned that fun can't be forced. "The job of leadership is not to walk into work and say 'We're going to have some fun here,'" he said. "The job of leadership is the cultivation of perfection in human beings. As leaders, your job is to cultivate a space or environment where human beings naturally will show up as themselves and express themselves as human beings. It always comes back to human interaction." For more information on the FISH! Philosophy and its four basic principles, visit the website at www.fishphilosophy.com.

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