 Wednesday, January
30
Multi-Course Owners Track *
*Closed to all industry suppliers other
than Conference sponsors.
*The Multi-Course Owner Track is open to any
NGCOA Conference attendee; operators managing three or more facilities will
find these track sessions of particular relevance.
Service Excellence Translates to Business
Success: Stories from a Four Seasons Veteran
Craig Reid, Senior Vice President, The Americas Four Seasons
Hotels and Resorts
MCO Track Speaker
Session presentation:
Service Excellence as a Road Map to
Success (please allow a few minutes to download)
 Craig ReidSenior Vice
President, The Americas Four Seasons Hotels and Resorts Multi-Course
Owners Track *Speaker Born in Lima, Peru Craig attended
Westminster College in London and obtained a degree in Hotel Management. His
first position at Four Seasons was in 1983, and was situated in the Food &
Beverage Department in Washington DC. From Washington he moved with Four
Seasons to Chicago, Boston, Austin, and finally Dallas.In January 2007 Craig
was promoted to Senior Vice President, Operations the Americas and is now
situated at Four Seasons Corporate Office in Toronto.
Learn about the ingredients of hospitality
success at the Four Seasons and how Isadora Sharp, the visionary founder of
Four Seasons built an international brand based on service excellence starting
with each staff associate and each customer. Golf, tennis, spa and other
amenities are a key part of the creating the overall experience at Four
Seasons.
Best Practices in Destination Golf
Marketing - Multi-Course Owners Track *
Session presentations:
Best Practices in Destination Golf
Marketing (please allow a few minutes to download)
Best Practices for Daily Fee and Resort
Operations (please allow a few minutes to download)
The
Online Evolution of Destination Marketing (please allow a few minutes to
download)
Destination
Marketing Implementation (please allow a few minutes to
download)
Michael D. Gehrisch, President & CEO, Destination Marketing
Association International
Jim Woodring, VP of Marketing and Golf Operations, Myrtle Beach
National Company
Mike
Tinkey, Deputy CEO, NGCOA - facilitator
Michael D.
Gehrisch
President & CEO, Destination Marketing Association
International
Multi-Course Owners Track *
Speaker
During
his seven years as President & CEO of the Destination Marketing Association
International, Michael Gehrisch has reenergized and positioned DMAI as one of
the leading hospitality associations in the country. Currently he is at the
helm of the industry's historic Destination Marketing Accreditation Program
initiative, establishing a consistent standard for destination marketing
operations; he also spearheaded the Brand Leadership Campaign establishing a
blue print for DMO professionals establishing their own destination
brands.
Gehrisch serves on numerous boards within the hospitality
industry. He received the NYSAE Education & Research Foundation's 2007
Vision Award and was named one of Tradeshow Week's "100 Most Influential People
in the Tradeshow Business" in 2006 and one of the meetings industry's "Top 25
Most Influential People" by Meetings News magazine in 2004.
Before
joining DMAI, Gehrisch held management positions at the American Hotel &
Lodging Association, Marriott and Hilton.
Jim Woodring
VP of Marketing and Golf Operations, Myrtle Beach National
Company
Multi-Course Owners Track *
Speaker
Jim's
responsibilities at Myrtle Beach National Company include the direct managerial
reporting for the marketing, golf, food, beverage, and the retail sales
operations including the implementation of package and non-package golf
advertising and marketing of the golf facilities.
Prior to joining the
Myrtle Beach National Company, Jim spent over twenty years in the retail
department store industry, working at various divisions of May Co., Allied and
Federated stores. Jim attended Kent State University majoring in political
science. He started playing golf fifteen years ago and got his wife hooked
eight and a half years ago. Having worked for the Myrtle Beach National Company
for almost fifteen years his personal passion for the game was the driving
force for a career change into the golf industry. Currently Jim is the chair of
Myrtle Beach Golf Holiday marketing committee and is on the Board of Directors
internet committee for the Myrtle Beach Chamber of Commerce.
 Mike Tinkey NGCOA
Deputy Chief Executive Officer Multi-Course Owners Track
*Facilitator As a former golf course operator, Mike is qualified
to represent the views of Association members and facilitate the panel based on
his years of service prior to joining the NGCOA as president of the South
Carolina Golf Course Owners Association and the Low Country Golf Course Owners
Association. Mike is active with promoting best practices in golf travel
technology and forging strategic golf marketing initiatives in his current
role. Mike joined the NGCOA in 1995 after serving as a volunteer on
the NGCOA board from 1991-1995, as the chief operating officer of Royal Golf
& Tennis at Shipyard and Port Royal Resorts at Hilton Head Island, S.C.,
and as the president of the Wild Dunes Resort in Charleston, S.C.
Learn the top ten best practices for
destination golf marketing from the convention and visitor bureau perspective
from the CEO of the Destination Marketing Association International and how the
"granddaddy of golf destination marketing", Myrtle Beach continues to attract
and retain customers using 21st century techniques and solidarity.
Optimizing Your Bottom Line: Scaling
Multi Course Operations
Tarun Kapoor, CHA, CHO, CHE, CEO and Managing Director of Kapoor
& Kapoor Hospitality Consultants
Session presentation: Optimizing
Your Bottom Line: Scaling Multi Course Operations (please allow a few
minutes to download)
Tarun Kapoor
CHA, CHO, CHE, CEO and Managing Director of Kapoor & Kapoor
Hospitality Consultants
Multi-Course Owners Track
*
Speaker
Tarun Kapoor is the CEO and Managing Director of Kapoor
& Kapoor Hospitality Consultants, a full service hospitality consulting
firm specializing in strategic management for country clubs and hotels and the
President of Ascension Hotels, the owner, operator of full service hotels in
the U.S. In 2006, he retired as a full professor from the Collins School of
Hospitality at Cal Poly Pomona. He was the former Director of the Professional
Development Institute, the School's industry service arm. Tarun is a sought
after speaker and is frequently quoted in business and hospitality
publications. He is an active member of California Hotel & Lodging
Association's Board of Directors and serves as the Director of the Asian
American Hotel Owners Association's Institute of Management.
So you expanded your business to grow your
bottom line, but in reality, you multiplied your headaches! This innovative
presentation shows the multi-course owner/operator how to effectively optimize
profits by scaling their operations. The seminar highlights successful
strategies, best practices and a critical path enabling the participant to move
their organization from an owner reliant company to a self sustaining, cost
effective business enterprise. A comprehensive business model will be
presented. It will showcase the benefits of economies of scale, corporate
centralization, field operations and Key Performance Indicators.
Upon completion of this seminar, participants
will be able to:
- Develop a strategic foundation for
multi-course operations
- Identify key concepts essential to strategic
business planning
- Develop a cost effective centralized structure
-
Identify key performance indicators course by course and department by
department
- Develop a comprehensive approach to greater accountability on
real time at the unit level
Optimizing Your Bottom Line: An Open
Forum for Multi Course Operators
Tarun Kapoor, CHA, CHO, CHE, CEO and Managing Director of Kapoor
& Kapoor Hospitality Consultants
As a follow up to "Optimizing Your Bottom
Line: Scaling Multi Course Operations," the NGCOA presents an exclusive open
forum for multi course operators. Tarun Kapoor will facilitate a provocative
discussion on the opportunities and threats facing multi site management.
Come prepared to discuss such diverse issues
as:
- What are we selling - Golf or…..?
- Benchmarking
- Traditional or Real Time
- Internal Company Wide v
Industry
- Roles - Ownership
- Corporate Management
- Course
Management
- Compensation
- Fair Market Value
- Benefits
-
Performance Based Incentives
- Management development
- We are Ladies
and Gentlemen Serving…..
- The “New” World of Financing
- Positioning - Daily Fee v “Club”
Share your best practices, present your
challenges, do some reflection. Agree or disagree, you will walk away
agitated! |
